On August 2, the State Film Administration launched the 2024 National Film Benefiting the People Consumption Season, which will invest more than 300 million yuan in movie viewing subsidies to better stimulate the audience's enthusiasm for movie consumption and promote the prosperity of the film market.

The consumption season will run from August to October, covering major movie seasons such as summer vacation, Mid-Autumn Festival, and National Day, benefiting moviegoers across the country. As supporters of the consumption season, Industrial and Commercial Bank of China, China UnionPay, and Maoyan Entertainment will invest a total of more than 300 million yuan in preferential subsidies for movie viewing. The three supporting units will carry out a variety of promotional activities that integrate online and offline and run through multiple scenarios, giving audiences a variety of consumer discounts such as point redemption, instant discounts on ticket purchases, multiple coupons stacking, movie viewing discounts in shopping districts, and summer student "benefits". Audiences can log in to the Industrial and Commercial Bank of China APP, China UnionPay Cloud QuickPass APP, Maoyan APP and related cooperation platforms to conveniently obtain various related benefits.

During the consumption season, the State Film Administration will also guide local film authorities to cooperate with relevant units to carry out a variety of film consumption activities that benefit the people.