Directed by Jia Zhangke and starring Zhao Tao, the romantic drama "Generation of Seduction" has officially been set for release and has unveiled its first poster, announcing that it will hit theaters nationwide on November 22.

"Generation of Seduction" tells the emotional journey of the female protagonist Qiao Qiao, spanning 21 years from the millennium to the present day. It reflects a woman's growth, awakening, and transformation, as well as the fate of a "transformative generation." The film features Zhao Tao and Li Zhubin in leading roles, with Pan Jianlin and Lan Zhou in supporting roles, and special appearances by Zhou You, Ren Ke, and Mao Tao.

The newly released poster is themed “All things past, no looking back.” In the poster, numerous characters caught in the tide of time are interconnected with a small astronaut stone sculpture, symbolizing a generation yearning for change amidst the waves of the times. The poster was designed by renowned designer Huang Hai.

"Generation of Seduction" is a labor of love from Jia Zhangke's team that began filming in 2001, completing its production over 22 years. Jia Zhangke stated, "New experiences require new narrative methods. I want to take risks and try new storytelling approaches, providing the audience with a fresh and perhaps somewhat unfamiliar emotional experience."

The film’s lead actors, Zhao Tao and Li Zhubin, portray their characters from youth into middle age, guiding the audience through a journey of emotions and eras. The Hollywood Reporter described, “Zhao Tao’s portrayal of Qiao Qiao is one of the most expressive faces in world cinema over the past 20 years.”

In terms of visuals, the film utilized a variety of filming equipment, including film, digital, and VR technologies from different periods, earning the title of "a visual museum of the new century." While recreating the environmental sounds of different eras, it features 19 curated contemporary songs along with original music by renowned Taiwanese musician Lin Qiang, creating a rich auditory and visual experience that constructs unique tension.

"Generation of Seduction" is the only Chinese film to be shortlisted in the main competition section of the top three film festivals in 2024, having been selected for the main competition at the 77th Cannes Film Festival and subsequently shortlisted for major international film festivals including Toronto, Busan, New York, and London.

In previous international screenings, the film's innovative form received widespread acclaim. Variety remarked, "Jia Zhangke's adventurous experiment achieved astonishing success. The film is full of poetry and pioneering spirit, skillfully blending the old and new." British film critic Jonathan Romney commented, “'Generation of Seduction' employs a brand-new narrative method and is a groundbreaking work.”

The film "Generation of Seduction" is produced by Shanxi Xihe Xinghui, with joint production by Beijing Xihe Xinghui, Momo Films, Huanxi Media, and Infinite Freedom, and is distributed in partnership with Huaxia Film, Renjian Guide Film, and Dongyang Shoujia Film Culture.