On the afternoon of November 8, Shanghai Media Group (Shanghai Radio and Television Station) held the 2025 Shanghai Radio and Television Station (Shanghai Media Group) Business Innovation Cooperation Conference at the Import Expo News Center, themed "Reconstructing Media Value, Connecting to the Future of Business." At the conference, the mobile platform "Kandongfang" and the industrial base "Dongfang Smart Media City" were revealed for the first time. Through five outstanding segments—"New Links, New Tracks, New Scenes, New Ecosystems, New Collaborations"—Shanghai Radio and Television Station announced collaboration invitations to various sectors, sincerely inviting "thousands of industries" to participate and co-create the future.

Event scene

During the conference, Fang Shizhong, the Director and Chief Editor of Shanghai Radio and Television Station, along with domestic and foreign partners, officially announced the 2025 Business Innovation Cooperation Plan, marking the formal launch of comprehensive, international, technology-enabled business innovation collaboration. Fang Shizhong stated that Shanghai Radio and Television Station is vigorously promoting systematic transformation in mainstream media, focusing on the core functions of news media, strengthening news service capabilities, and reconstructing media value to enhance commercial linkage capabilities, striving to build a new type of mainstream multimedia group with greater international influence, technological innovation, and industrial competitiveness.

Song Jiongming, Deputy Director and President of Shanghai Radio and Television Station (Group), elaborated on the commercial value of Shanghai Radio and Television Station (Group) amidst the backdrop of systematic transformation in mainstream media under the theme "Reconstructing Media Value, Connecting to the Future of Business," also introducing new commercial cooperation projects. He emphasized that in recent years, commercial projects cultivated in partnership with clients have yielded fruitful results. For instance, the inaugural Shanghai International Light and Shadow Festival has become a new calling card for the city, showcasing Shanghai Radio and Television Station’s resource reorganization, capability reshaping, and value reconstruction in response to challenges, integrated development, and proactive transformation. Currently, Shanghai Radio and Television Station has established new creative expressions, business tracks, and consumption scenes in three areas: artistic light and shadow, outdoor music, and trendy sports, demonstrating four distinctive advantages—brand strength, technological empowerment, continuous evolution, and super linkage. In the future, Shanghai Radio and Television Station will deepen collaboration and coordinate innovation with domestic and international partners, creating new links, exploring new tracks, developing new scenes, building new ecosystems, and promoting new cooperation to achieve "better companionship and greater win-win outcomes."

Four Core Capabilities to Reconstruct Commercial Value

Brand Strength: Over its 75 years of establishment, Shanghai Radio and Television Station (Shanghai Media Group) has created a unique standing and discourse advantage for mainstream media, combining with corporate communication to generate unparalleled communication power, influence, guidance, and credibility.

Technological Empowerment: Shanghai Radio and Television Station (Shanghai Media Group) is no longer confined to traditional audio-visual experiences, continuously innovating in audio-visual presentation methods to empower various industries. The Light and Shadow Festival utilizes 20K ultra-high-definition light and shadow technology, using water-front spaces, architectural bodies, and sky screens as carriers to craft a new audio-visual experience that merges technology and art, validating the feasibility and inevitability of Shanghai Radio and Television Station (Shanghai Media Group) advancing intelligence, ultra-definition, and mobility.

Continuous Evolution: Each institution under Shanghai Radio and Television Station (Shanghai Media Group) is constantly transforming its identity and enhancing its capabilities to better meet customer needs. Transitioning from news content editors to cultural IP creators and disseminators, from internal technological supporters to domestic and international market developers and advanced technology integrators in the audio-visual field, from managers of advertising business to planners and implementers of city-themed festivals, and evolving from "serving broadcasts" to "serving dissemination."

Super Linkage: In the context of an era of interconnectedness, the linkage value of mainstream media is increasingly prominent. Shanghai Radio and Television Station (Group) can help clients realize connections across all communication channels, having established a comprehensive channel covering radio, television, and internet platforms; facilitate links with various consumer groups, achieving different interactive relationships among mainstream audiences and niche subgroups across different media products; and connect with deep resources in the city, such as administrative organizations, social mobilization, and management systems, promoting urban development, festivals, and industries while relying on the Shanghai Media International Communication Center to link with the world and build a stronger resource system.

A Variety of Full-Scene Audio-Visual Innovation Products and Diverse New Commercial Scenes

At the conference, Shanghai Radio and Television Station (Shanghai Media Group) formally issued collaboration invitations to various sectors, launching two new commercial platforms: the mobile platform "Kandongfang" and the industrial primary base "Dongfang Smart Media City," along with multiple full-scene audio-visual innovation products and diverse new commercial scenarios, looking forward to co-creating a new commercial ecosystem with partners.

The newly launched mobile platform "Kandongfang" app aims to become the top video platform for international metropolises, the primary access point for new urban consumption, and a hub for AI-driven technology applications. The platform emphasizes interactivity and will introduce new video products such as interactive dramas, interactive documentaries, and interactive variety shows, covering distinctive vertical fields like sports, music, short dramas, and animations, allowing for tailored content for branded products and providing e-commerce solutions for partners.

Dongfang Smart Media City is establishing a micro-short drama overseas center, launching its first overseas micro-short drama, which will weave ecological networks, issue proposals, and release overseas indices to achieve industrial clustering. The goal is to produce 150 micro-short dramas by 2025, including 50 for overseas markets. The base will connect upstream and downstream enterprises, build a large audio-visual ecosystem, and jointly elevate the micro-short drama industry to new heights.

Utilizing AI innovation, the Oriental TV Quality Ceremony has achieved iterative evolution in audio-visual creativity. "Luminous Moon of the East: A Midsummer Night's Dream" produced seven AIGC moon short films that run throughout the event, with high-quality production earning widespread acclaim in the industry. Shanghai Radio and Television Station (Shanghai Media Group) has created the AI Digital Light and Shadow Exhibition "Millennium Appointment," collaborated with SenseTime on self-developed InnoMotion sports AI products, and discussed cooperation with SAIC to provide ultra-high-definition content empowering smart automotive cabins, continually breaking through the boundaries of traditional media with technological innovations to empower diverse commercial scenarios.

By integrating digital light and shadow, immersive experiences, and commercial entities, and aligning with business travel and cultural events, the 2024 Shanghai International Light and Shadow Festival will present 128 light and shadow art activities and over 210 light and shadow shows, building numerous immersive cultural experience sites, driving night consumption in the city to 3.8 billion yuan, and fully activating the city's nighttime economy while continuously expanding new fields of urban light and shadow cooperation.

The Cultural Media Group develops high-quality film IP "Myth of Love," based on the landmark Zhangyuan, positioning it as "performance retail" that allows stories to unfold in random spaces like courtyards, shops, and hallways, where "staff and customers are both performers, and brands and theaters have scripts," creating an immersive performance experience for citizens and tourists and opening new spaces for performance cooperation.

Shanghai radio frequencies like "Dynamic 101," "Love Radio 03.7," and "Classic 947" continue to optimize and enhance series music festivals such as the Chengshan Grassland Radio Music Festival, linking new scenes to young audiences and helping clients achieve new growth.

Wuxing Sports adopts a "Sports + Full Industry Value Chain" business model to host the “ISU Shanghai Super Cup” ice event, igniting enthusiasm for ice and snow sports in Shanghai with the Shanghai Super Cup, while actively promoting the "Wuxing Glory" series of self-operated events, exploring limitless possibilities for sports commerce.

The Business Innovation Center leads the collaboration with the Import Expo and the National Exhibition Center to build diverse commercial scenes, opening up the Chinese market for international exhibitors, expanding dissemination impact, and perfecting the commercial chain to jointly develop profitable international business.

The Converged Media Center plans a high-end interview program "World Salon," inviting decision-makers and leaders from top global enterprises for in-depth discussions on the theme "Investing in China, Opportunities in China," helping international brands deepen their roots in China and penetrate the market.

The Oriental Broadcasting Center produces "Shanghai State-owned Enterprise Live Room," co-creating deeply with business partners, showcasing the transformative development and innovative strength of state-owned enterprise brands, providing forward-looking communication strategies to enhance brand image and consolidate industrial resources. First Financial builds high-quality international professional scenes and communication platforms, starting with the "Yue Mountain to Sea: Chinese Enterprises Going Overseas" project to accompany and propel Chinese companies in voicing their opinions, expressing positions, and setting agendas in a series of international contexts, enhancing the influence of Chinese enterprises as they venture abroad.

At the conference, Shanghai Radio and Television Station (Shanghai Media Group) and its partners jointly launched the 2025 Import Expo Business Co-Creation Plan, initiating diverse new collaborations in the context of the Import Expo, including cooperation in influence dissemination, high-quality cultural events, and driving consumer brands, closely linking global clients and exhibitors to expand new business collaborations both domestically and internationally.