On January 5, the first rehearsal of the CCTV Spring Festival Gala 2025 was held. With the main theme of "joy, auspiciousness and joy", the gala takes "everything goes well and life goes on forever" as its theme. Through various artistic forms and innovative expressions, it depicts the beautiful Chinese landscape with beautiful mountains and rivers and the warm and happy New Year with stars shining on thousands of families. In the first rehearsal, various types of programs such as original songs and dances, classic operas, crosstalk and sketches were successfully connected, bringing a strong New Year atmosphere.

Inheriting innovation and highlighting intangible cultural heritage elements

On December 4, 2024, "Spring Festival - Chinese people's social practice of celebrating the traditional New Year" was successfully included in the Representative List of the Intangible Cultural Heritage of Humanity of UNESCO. As the first Spring Festival Gala after the successful application of the Spring Festival for World Heritage, the director team creatively transformed and innovatively developed the festival folk customs and intangible cultural heritage skills, and cleverly integrated various intangible cultural heritage elements into the stage presentation, program arrangement and visual packaging, fully demonstrating the timeless charm of China's excellent traditional culture.

More sense of participation, reflecting the people's nature

The Spring Festival Gala of the Year of the Snake continues to deepen the creative concept of "the people's Spring Festival Gala", focusing more on ordinary people who work hard and devote themselves to it, inviting ordinary but great fighters to come to the stage and become the protagonists of the Spring Festival Gala. At the same time, through the "Spring Festival Gala Waiting for You" event, "Green Slow Train Conductor" Hu Guichuan, "Auntie Maizi" Qin Shifang, and "Takeaway Poet" Wang Jibing were invited to watch the rehearsal on site and feel the warm atmosphere of the Spring Festival Gala up close.

Pay attention to life hot spots and increase happiness

The Spring Festival Gala of the Year of the Snake continues to expand the depth and dimension of "opening the door to hold the Spring Festival Gala". The director team looked for creative inspiration from all over the country, created a number of works that are close to life hot spots and can resonate more with the audience, discovered and collected a number of high-quality programs, and at the same time widely absorbed social creative forces and deeply participated in program creation, injecting new vitality into the all-round innovation of the Spring Festival Gala.

Next, all performers and staff of the Spring Festival Gala will continue to improve and polish each program with heart and soul, striving to present a cultural feast full of affection and warmth to audiences at home and abroad, and accompany Chinese people around the world to welcome the arrival of the festive and warm Year of the Snake.