On the morning of January 21, the "Revisiting Classics with New Things" 2025 "Revisiting Classics" exhibition and broadcast works release ceremony was held at the State Administration of Radio and Television.
It is reported that the "Revisit Classics" channel is guided by the State Administration of Radio and Television, hosted by China Radio and Television, and undertaken by Gehua Cable, and is broadcast free of charge to cable TV and live satellite users. Since its launch on February 1, 2024, 140 classic works have been broadcast one after another, and the cumulative viewing scale of cable TV has exceeded 65 million households, covering more than 250 million people, and has achieved excellent viewing results among all TV satellite channels. At the same time, by organizing face-to-face exchanges between the creators of classic film and television works and young students and the elderly, and promoting the channel to enter nursing homes and other forms, the channel's influence and coverage are continuously expanded, promoting classics, paying tribute to classics, and continuing to inherit the cultural values and spiritual power contained in classic works.
Event site
The works released at this event include 236 classic TV series, cartoons, documentaries and cultural programs, donated by 68 units and individuals including China Media Group, Shanghai Radio and Television (Shanghai Media Group), New Classics Television Culture Investment Co., Ltd. and Shanghai Jade Oriental Communication Co., Ltd. (TVBC). These works will be broadcast on the "Revisiting Classics" channel in 2025.
The ceremony also released the most popular works of 2024 on the "Revisit Classics" channel, including the TV series "Dream of Red Mansions", "Desire", "Romance of the Three Kingdoms", "Drawing Sword", "Crossing the Guandong", "Parents' Love", and "The Bund", the cartoons "Havoc in Heaven" and "Journey to the West", and the documentary "Super Project I".
Kong Sheng, director of the TV series "Parents' Love" and "The Age of Steel", and Zhang Kaili, the leading actress of the TV series "Desire" and "Field of Hope", served as representatives of the main creative staff of classic works. Relevant persons in charge of Shanghai Radio and Television Station (Shanghai Media Group), New Classics Television Culture Investment Co., Ltd. and Shanghai Jade Oriental Communication Co., Ltd. (TVBC) served as representatives of copyright donation units and made exchanges. They thanked the "Revisit Classics" channel for giving new life and inexhaustible vitality to classic works, and expressed that they will continue to create and launch more ingenious and popular masterpieces on the road of inheriting and promoting China's excellent traditional culture.
Zhang Kaili
Classic works have a lasting charm. Zhang Kaili said that the drama "Desire" has been loved by the audience since it was broadcast in 1986, especially the image of Huifang in the drama. She said that the success of the drama lies in the fact that it tells the story of ordinary people, which can resonate with the audience and convey simple and sincere emotions. "For contemporary young people, the values shown in "Desire", such as kindness and tenacity, are still of practical significance, helping them find the courage and persistence in life in a fast-paced life."
Regarding the "Classic Channel", Zhang Kaili believes that the launch of the channel not only gives new life to old dramas, but also provides the younger generation with an opportunity to be exposed to these classic works. Classic works carry the memory of an era, and through a nostalgic journey, these beautiful qualities can be passed down from generation to generation.
"Parents' Love", which was broadcast on the "Classic Channel" last year, set off a viewing boom, and the creative team went to universities to communicate with students, sharing the creative background and social value, which received a warm response.
Poster of Parents' Love
Director Kong Sheng shared that film and television dramas are intuitive arts. The audience can see at a glance how much effort, labor, and emotion the creators have put in, which characters in the play are three-dimensional, which details of life are real, and which story plots are credible.
"I believe that only true emotions can allow them to enter the story, feel the fate of the characters, and experience different life experiences. "Parents' Love" is about the happiness and love in the plainness and simplicity of supporting each other; "The Age of Steel" is about the excitement of that era when everything was waiting to be rebuilt and the hard work of facing challenges; "A Family in Wenzhou", we shot on location in Italy in order to show the contrast between the early days of reform and opening up and foreign countries. When the audience sees today's life, they will know what our country has experienced in the past few decades. Art comes from life and from the people. Only such works can be deeply rooted in the hearts of the people and resonate with the audience emotionally." Kong Sheng said.
The works played in "Revisiting the Classics" are not only a record of the times, but also a record of the development of the film and television industry, and are more likely to become a bridge of communication between generations.
Cao Shumin, Deputy Minister of the Central Propaganda Department, Secretary of the Party Leadership Group and Director of the State Administration of Radio and Television, pointed out in her speech that the launch of the "Revisiting Classics" channel carries the mission of educating people with culture, and provides value guidance, spiritual guidance and aesthetic enlightenment through classic works, which has made positive contributions to creating a strong atmosphere of "reading classics, watching classics and listening to classics" and improving the cultural literacy of the whole people. The channel plays a leading role in demonstration, encourages the creation of more new classics in the new era, and forms a good situation in which classic works and new creations complement each other.
The success of the "Revisit the Classics" channel is also the result of concerted efforts and solidarity, as well as the selfless contributions of many copyright donation units.
At the press conference for the "Revisiting Classics" exhibition, the representative of Shanghai Radio and Television Station introduced that the station has actively responded to the call of the State Administration of Radio, Film and Television in the past year and donated the broadcasting rights of many classic TV series and documentaries to support the development of the "Revisiting Classics" channel. The popularity of these works has not only improved the ratings, but also won praise from all walks of life. The representative of New Classics Media also shared the original intention of New Classics Media's donation of works, emphasizing the artistic vitality of classic works and their grasp of the pulse of the times. In addition, the contribution and influence of Hong Kong TVB were also mentioned, highlighting the importance of cultural exchanges between the mainland and Hong Kong.
During the Spring Festival, the "Revisit Classics" channel will broadcast classic works such as the TV series "Parents' Love", "The Legend of Zhen Huan", "Fence: Women and Dogs", "All Quiet in Peking", the cartoon "Blue Mouse and Big Face Cat", the documentary "Four Seasons New Year's Eve Dinner", and the crosstalk "Spring Couplets" and "Drama and Dialect", allowing audiences across the country to enjoy a classic audio-visual feast in a strong festive atmosphere.
