The "Revisiting the Classics" channel, guided by the State Administration of Radio and Television, hosted by China Radio and Television, and undertaken by Gehua Cable, has been continuously expanding the channel's influence and coverage since its launch on February 1, 2024, promoting and paying tribute to classics, and continuing to inherit the cultural values and spiritual power contained in classic works.
Event site
On January 21, the "Revisiting Classics, Renewing Everything" 2025 "Revisiting Classics" exhibition works release ceremony was held at the State Administration of Radio and Television. As the report spread on the Internet, "Revisiting Classics, Renewing Everything" soon became a hot term. At 14:00 on January 22, the term rose to the third place on Weibo's hot search, which shows the attention of netizens across the country to the "Revisiting Classics" channel.
In the current era of digitalization, people's pace of life is getting faster and faster, and information dissemination is becoming more fragmented. However, in such an era, the "Revisiting Classics" channel stands out with its unique charm and becomes a beautiful landscape on the TV screen. This phenomenon has not only attracted widespread attention from all walks of life, but also provided us with profound inspiration on many aspects such as cultural inheritance, aesthetic education and the development of radio and television.
The power of classics: emotional resonance across time and space
The popular works on the "Revisit Classics" channel, such as "Dream of Red Mansions", "Journey to the West" and "Desire", are all classics of Chinese film and television art. These works were born in different eras, but they shined brightly again in the broadcast of the "Revisit Classics" channel, attracting a large number of viewers, including the younger generation. Behind this phenomenon is the emotional power that classic works contain that transcends time and space.
Poster of Desire
Classics are classics because they can touch the most sincere emotions deep in the human heart and resonate with audiences of different generations. Whether it is the delicate depiction of love and the rise and fall of a family in "Dream of Red Mansions" or the joys, sorrows, anger and happiness of ordinary people in "Desire", these works show the brilliance and complexity of human nature with vivid stories and vivid characters. For those born in the 1970s and 1980s, these works are beautiful memories of their growing up years; and for Generation Z audiences, classic works are like a window that allows them to glimpse into past life and feel the warmth and emotions of that era. This emotional resonance is an important basis for the "Revisiting Classics" channel to gain wide popularity.
At the same time, in the fast-paced modern life, people face various pressures and challenges, and deep in their hearts they long to find a haven of peace and warmth. Classic works are like a beacon, illuminating people's hearts and allowing them to gain emotional comfort in nostalgia. The values of kindness, tenacity, and courage they convey also provide spiritual guidance for contemporary audiences, helping them to stick to their inner beliefs in the complex real life.
Cultural inheritance and innovation: the mission and responsibility of the new era
The success of the "Revisiting Classics" channel is not only a review of classic works, but also an active exploration of cultural inheritance and innovation. In the context of the new era, how to make traditional culture shine with new vitality in modern society is an important issue that needs to be solved urgently. The "Revisiting Classics" channel has provided useful inspiration for this issue through a series of innovative measures.
First, the channel makes full use of digital technology to restore and enhance classic works, allowing these works to be presented to the audience with clearer and more vivid images. This technological innovation not only preserves the original flavor of classic works, but also makes them more in line with the aesthetic needs of modern audiences. This communication strategy that combines tradition with modernity has injected new vitality into cultural heritage and also made classic works shine with new vitality in the new era.
Secondly, the "Revisiting Classics" channel further expanded the depth and breadth of cultural inheritance by organizing face-to-face exchanges between the creators of classic film and television works and the audience. These exchanges not only allow the audience to have a deeper understanding of the creative background and artistic value of classic works, but also stimulate the audience's interest and love for traditional culture. For example, the creative team of "Parents' Love" went to colleges and universities to communicate with students and share the stories behind the creation. This interaction not only narrowed the distance between classic works and the audience, but also allowed traditional culture to be better inherited among the younger generation.
The creative team of "Parents' Love" visited colleges and universities to communicate with students
In addition, the channel continues to enrich the connotation of "classics" by introducing new and excellent works. These works include not only traditional TV series, cartoons and documentaries, but also various types such as literary and artistic programs. This diversified content setting provides viewers with richer cultural choices and opens up new paths for cultural inheritance and innovation.
Aesthetic education: Cultivating healthy aesthetic values in the new era
In today's fast-food culture-driven society, people are faced with the impact of various low-quality, fragmented information, and their aesthetic standards are also facing certain challenges. The emergence of the "Revisiting Classics" channel is like a breath of fresh air, providing viewers with high-quality aesthetic education resources.
Classic works often have excellent artistic quality. They have reached a high level in many aspects such as screenwriting, directing, acting, photography, etc. These works convey profound themes and connotations through vivid stories and distinctive characters, and show the brilliance and complexity of human nature. In the process of appreciating these works, the audience can not only feel the charm of art, but also absorb rich cultural nutrients from them and improve their own aesthetic level.
At the same time, the "Revisiting Classics" channel, through broadcasting classic works, conveys eternal values such as kindness, bravery, and integrity. These concepts still have strong practical significance in the context of contemporary culture and can guide the audience to establish correct values and aesthetics. For example, the kindness and tenacity shown in "Desire" and the love and happiness of mutual support conveyed in "Parents' Love" not only allow the audience to feel the charm of classic works, but also educate and enlighten them in a subtle way.
Stills from Parents' Love
In addition, the channel also meets the aesthetic needs of different audiences through a variety of program types. Whether it is TV series, cartoons, documentaries, or literary and artistic programs, these works provide audiences with rich aesthetic experiences with their unique artistic style and cultural connotations. This diverse program setting not only enriches the audience's aesthetic vision, but also provides strong support for cultivating a healthy aesthetic outlook in the new era.
Innovative development of radio and television: Return to the combination of television and public services
The success of the "Revisit Classics" channel is also an important epitome of the innovative development of radio and television. In the digital age, traditional TV stations face many challenges, such as content homogeneity and audience loss. The emergence of the "Revisit Classics" channel provides new ideas and directions for the development of radio and television.
First of all, the launch of the channel complements the "dual governance" work carried out by the State Administration of Radio, Film and Television, and jointly promotes the healthy development of the radio and television industry. The advancement of the "dual governance" work has optimized television services, responded to the voice of the people, and reflected the public nature of radio and television services. The launch of the "Revisit Classics" channel has further enriched television content and provided viewers with more high-quality, free classic film and television works. This combination of service optimization and content innovation not only meets the people's new expectations for spiritual and cultural life, but also injects new vitality into the development of radio and television.
"Revisiting the Classics, Renewing Everything" 2025 "Revisiting the Classics" Exhibition Works
Secondly, the successful operation of the "Revisiting Classics" channel has provided useful experience for the innovative development of radio and television. The channel has continuously expanded its influence and coverage by introducing new and excellent works, conducting exchanges between creators and audiences, and using new media platforms for promotion. These innovative measures not only give new vitality to classic works, but also provide new ideas and methods for the innovative development of radio and television.
In addition, the success of the channel also provides inspiration for the international development of radio and television. In the future, the "Revisiting Classics" channel can further expand its international vision, strengthen cultural exchanges and cooperation with the countries along the "Belt and Road", and let China's excellent classic works go to the world. At the same time, the channel can also appropriately introduce some international classic works to promote cultural exchanges between China and foreign countries, broaden the audience's horizons, and enhance the international influence of radio and television.
The emergence of the "Revisit Classics" channel is a successful practice of cultural inheritance and innovation, and a beneficial exploration of the development of radio and television. It allows us to see the infinite charm of classic works in the new era, and also makes us feel the importance of cultural inheritance and innovation. In the future development, we hope that the "Revisit Classics" channel can continue to play its own advantages, continue to explore and innovate, let the classics shine more brightly in the new era, and make greater contributions to cultural inheritance, aesthetic education and the development of radio and television.
