On February 14, the movie market, which was booming due to the "Nezha", became even more popular under the superimposed effect of Valentine's Day. According to the data from Lighthouse Professional Edition, as of 23:14 on the same day, the total box office of the Valentine's Day period exceeded 734 million yuan. Considering that the highest single-day box office record for Valentine's Day in 2021 coincided with the first month of the lunar calendar, this year's non-holiday Valentine's Day has already set a new record.
Data source: Lighthouse Professional Edition
On February 14, more than 16 million viewers went to the cinema to watch the movie. "Nezha" continued to be the only one to stand out in the Spring Festival period, with a daily box office of over 570 million yuan. On Valentine's Day, it continued to refresh its ranking in the history of world cinema, surpassing "Avengers: Age of Ultron", "Barbie" and "Frozen" successively. It is currently ranked 14th on the global film history box office list and tied for second on the global animation box office list.
Data source: Lighthouse Professional Edition
Unlike previous Valentine's Day movies, which were dominated by romance films, this year's Valentine's Day movie season basically continued the pattern of the Spring Festival movie season, with "Nezha: The Devil Boy Conquers the Dragon King" and "Detective Chinatown 1900" continuing to lead. "Nezha 2" accounted for 53.1% of the screenings and 78.9% of the box office, continuing to lead by a huge margin.
The newly released Captain America 4 took in 37.51 million yuan on the day, ranking third. The film stars Sam Wilson, the new Captain America played by Anthony Mackie, in a thrilling duel with Red Hulk played by Harrison Ford. As an important part of the Marvel Universe, the film not only continues the series' high-level special effects and action scenes, but also explores the theme of hero identity in depth.
As a world-class super IP, this new Marvel film released simultaneously in China and the United States has been "cold" in the domestic market. The film's reputation is currently polarized, with some viewers questioning the continuity of the plot and the realism of the special effects. The film's overly "political" expression also exceeded many viewers' expectations of watching a superhero blockbuster.
In the Mood for Love, which is the most appropriate film for Valentine's Day, earned over 20.78 million yuan in box office revenue on the first day of its re-release. The 4K high-definition restoration, new video content, and the fact that it is only available in theaters are all very attractive to the core fan group. The film's screening and box office share in first-tier cities are much higher than those in second-, third-, and fourth-tier cities.
Data source: Lighthouse Professional Edition
On Valentine's Day, "Operation Jiaolong", which was the last in the Spring Festival schedule, announced that it would take audience suggestions into consideration and produce a new version to be re-released on a later date. The key will expire on February 16 and will no longer be issued. This disguised "withdrawal" has also made many audiences and industry insiders sigh. Some audiences also expressed regret that they actually wanted to take their parents to see this movie, but it was difficult to find a suitable screening schedule.
In the past half of February, Nezha 2 has contributed nearly 75% of the box office and occupied more than 50% of the screenings. The theaters have finally seen a "rain after a long drought", and many audiences have returned to the theaters with their families and friends. One movie is constantly breaking history, and more movies are waiting to meet the audience.
