The 30th Shanghai TV Festival will be held in Shanghai from June 23 to 27, 2025.
This was the breaking news announced by Chen Guo, director of the Shanghai International Film and Television Festival Center, at the Shanghai Audiovisual Products Promotion Conference held during the Hong Kong International Film and Television Exhibition on March 18.
In addition to the highly anticipated Magnolia Awards, the five-day festival will also host a variety of activities such as the "Magnolia Star" opening ceremony, the "Magnolia Fragrance" program exhibition and benefit screening, the "Magnolia Dialogue" TV forum, the "Glory Night" Magnolia Award nomination event, the "Magnolia Blossom" awards ceremony and the international film and television market, continuing to provide a solid and broad international stage for the exchange and mutual learning of world television culture and the dialogue and cooperation between television people at home and abroad.
Every festival is an invitation.
Chen Guo said at the promotion meeting that the preparations for the 30th Shanghai TV Festival have been fully launched. At present, the application for the three major categories of overseas TV series, documentaries and cartoons in the five major sections of the Magnolia Awards has been closed, and the two major categories of Chinese TV series and variety shows can continue to be registered before March 31. The booth application channel for the international film and television market will continue to be open until May 31. Domestic and foreign film and television organizations are also welcome to hold various industry activities in the international film and television market to jointly promote in-depth exchanges and cooperation in the industry.
The International Film and Television Market, which will debut in a new look in 2025, will be held from June 21 to June 25. It is a joint upgrade of the Shanghai International Film Festival Film Market and the Shanghai TV Festival TV Market. It will deeply integrate multiple elements such as content creation, film and television equipment, AI technology, and cultural tourism creativity from the three dimensions of internationality, leadership, and interactivity, and build a full industry chain display platform covering movies, dramas, technologies, and platforms, building a bridge for global film and television industry resource cooperation and focusing on leading new trends in industrial development. In addition, the International Film and Television Market also added an open-air market for citizens for the first time, actively promoting the deep integration and creative linkage of cultural tourism, business, sports, and exhibition formats, which not only brings an immersive exhibition experience to the audience, but also injects new vitality into the development and improvement of the industry.
Blessings are indispensable for every festival.
Founded in 1986, the Shanghai TV Festival is China's first international TV festival and will celebrate its 30th anniversary this year. The Magnolia Awards, which are about to celebrate their 30th anniversary, have received warm blessings and good wishes from many old friends of the TV festival.
Although the radio, television and audio-visual industry has been undergoing changes and development, the pursuit of generations of television people has remained unchanged, the purpose of the Shanghai TV Festival has not changed, and the feelings of the audience and guests towards the Shanghai TV Festival have never changed.
Adhering to the festival organizing philosophy of professionalism, internationality and benefiting the people, the Shanghai TV Festival has, after more than 30 years of development, grown into one of the most important international television exchange platforms in Asia. It has attracted the attention and love of more and more drama fans, citizens and tourists, and is known as a "people's festival with warmth."
As the earliest international television awards event established in China, the Magnolia Awards has fair judging rules and standardized process design, taking into account both artistry and marketability, highlighting the guiding role of awards in the development of television programs and becoming an important indicator of the domestic television industry.
There is always a lot of anticipation for every festival.
The Shanghai TV Festival is not only a platform for release and display, but also a platform for communication and cooperation. It is also a platform for mutual empowerment and creating a common future. We hope that every friend from all corners of the world will have new experiences and gains at the TV Festival.
The new Magnolia Awards are about to bloom. Let's wait and see who will win the major awards! This June, let's meet in Shanghai to enjoy the blooming of Magnolias!
