A carnival of dream-making lights and shadows for movie fans, two classic film screening units, and three Movie Walk roaming plans make Shanghai's "City of Movies" atmosphere full of surprises and adventures in this early summer.
On May 28, the first Shanghai Movie Fans Festival officially announced a series of upcoming schedules at the Huangpu Cultural Center·Greater Shanghai New Space.
The first Shanghai Film Fans Cultural Festival poster
The theme of this event is "You are the protagonist of the movie city", aiming to create an immersive movie carnival for fans to participate in, linking business and travel through film culture, and stimulating new consumption vitality. In addition, the first Fan Festival will be closely linked with the Shanghai International Film Festival in June, working together to help Shanghai become a "movie city" with international influence.
Movie fans' carnival
Whether revisiting classic film festivals or strolling through the city for exploration, this event hopes to allow every fan to travel between light and shadow, inspire a stronger sense of participation among fans, and experience the dual charm of film and the city of Shanghai.
The main poster design of this film fan festival uses the camera as the starting point of the spotlight, lighting up the protagonist of the event - every movie lover in life who loves movies, loves life, has light in his eyes and dreams in his heart; the road paved with movie films also outlines the wonderful journey of movie fans strolling in the world of light and shadow.
The organizers carefully designed a fan carnival for the fans
It is reported that from June 12th to 15th, the Shanghai World Expo Atrium will be transformed into an emotional value manufacturing factory specially built for movie fans. Through the four carefully designed theme sections of "Grand Bright Movie Fans Night, Movie Fans Show, Movie Fans Feast, and Movie Fans Star", it will bring an unprecedented carnival feast to all people who love movies.
Here, there are 1:1 restored classic movie scenes, creative movie corridors and fan interactive walls, a dazzling array of limited movie markets, and an open fan talent stage that gives every movie lover the opportunity to show themselves. The specially set up "Fan Star" selection event will find the most senior movie talents through fun competitions, allowing fans to gain exclusive glory.
In this festival, some films will be screened in cinemas, business districts, squares, terraces by the Huangpu River and other special scenes, creating open-air cinemas and mobile film festivals. In the Shanghai Classic Open-air Screening Unit, a light and shadow restaurant integrating light and shadow consumption will be launched. Audiences can enjoy the night view of the city while watching movies and tasting fine wines - for example, the terrace of the Bund Financial Center of BFC will inject new vitality into old movies with a modern art atmosphere; the public space screenings on Nanjing Road and Huaihai Road will integrate film art into the daily lives of citizens. It is reported that there are expected to be 40 film screenings, covering fans of all ages, and open-air movies will be free.
The "Shanghai Film Fan Festival Check-in Manual" carefully prepared by the organizers for movie fans marks the stamp collection check-in route and the rich gifts that may be obtained.
The First Shanghai Film Festival Check-in Guide
Not only check in at the theater, but also collect stamps from various shopping districts and shops
People of all ages can find their favorite
The "Hong Kong Classic Films" 4K restoration exhibition presents eight masterpieces from the golden age of Hong Kong films, which will lead the audience through the corridor of time and relive the peak moments of Hong Kong films. The poignant love of "Rouge", the chivalrous and righteous "Once Upon a Time in China", the thrilling and exciting "Police Story", the warm and humorous "Miracle" and the passionate and inspiring "Judo Dragon Tiger List"... Every frame of the 4K restored picture makes the classics glow with new life. This is not only a feast of light and shadow, but also a collective memory killing across time and space, inviting you to witness the most glorious golden years of Hong Kong films together.
The "Shanghai School Classic Restoration Exhibition" specially selected 8 Shanghai School classic films from the 1930s and 1940s, including "Children of the Storm", "Street Angel" and "Spring in a Small Town", and re-screened them in the form of digital restoration. These works represent the peak of Chinese film narrative and artistic aesthetics, and are also the echo of the times that coincided with the birth of the national anthem.
Fan Festival Schedule
As a representative of Shanghai's movie fans, Xu Mingchen, the manager of the Feilingjuan Film Tour, introduced his observations on the Shanghai movie fan community. "Shanghai's movie fans are very diverse and multifaceted. Young people like trendy activities in the second dimension, the middle-aged generation has a strong interest in the classics of masters, and there are many older fans who are looking forward to the restoration of classic films. The content of different sections has very diverse presentation and interactive methods. I believe that fans of all ages can have fun here."
From century-old cinemas to classic filming locations, from literary and artistic business districts to distinctive buildings, every check-in spot in the city of Shanghai hides a unique story of light and shadow.
This event uses the "Movie Land Shanghai Movie Map" to turn the city into an interactive real-life movie museum through immersive map exploration and story-based city tours, allowing visitors to explore the city like a movie protagonist and complete the "Movie Fan Star" challenge.
The Shanghai Film Festival is rich in content and covers multiple routes
It is understood that the three carefully designed theme routes are:
"Movie Tour" connects historical cinemas such as Daguangming and Heping Cinema as well as open-air screening locations such as the Bund and Nanjing Road. There is also the "TikTok Movie Adventure Night" Shanghai-wide Movie Walk event, allowing movie fans to personally walk into the movie scenes;
"City Tour", with the main venue as the core, radiates to surrounding time-honored shops, Internet celebrity cafes and other specialty merchants, immersive movie-themed experience, exclusive discounts for movie fans, turning audiences from "spectators" in front of the screen into "protagonists" of urban consumption;
The "Salon Tour" connects three "Movie Fans Talk" events, where fans can chat with like-minded people about interesting topics such as movies and cities, food and life, and participate in lively and exciting salon discussions.
Mini Program is coming soon
"Movies have the deepest mass base and the strongest sense of identity in Shanghai. We hope that through the first Shanghai Film Festival, everyone who loves movies can become the protagonist of this 'City of Movies'. Whether it is revisiting classic film festivals, strolling around the city to explore, or a carnival party at the main venue, this event will belong to every movie fan." said Liu Yina, director of the Film Department of the Shanghai Municipal Film Administration.
As a representative of the fans, Xu Mingchen also expressed that he wanted to take this opportunity to thank the City of Film for planning such an event, "giving fans a real opportunity to deeply participate in the film in the coming days."
The city of movies looks forward to the in-depth participation of fans
