In 2025, Maserati will celebrate its 111th anniversary. Throughout the century, the trident emblem has remained a symbol of both racing heritage and Italian luxury. When the yellow sands of the Ulan Buh Desert meet the azure waters of Wuhai Lake, a grand tour themed "Inheriting the Beauty of Wuhai, Opening a Century of Glory" becomes a vivid testament to this century of heritage.
The MC20's sharp cutting through the sandstorm, the GranTurismo's flowing elegance, and the Grega's composure in conquering all road conditions unfold across the world, forming a long scroll of the brand's 111-year-old spirit of "Born Without Boundaries".
A century of performance heritage
Maserati's 111-year brand history is essentially a history of the continuation of racing spirit. Founded in Modena in 1914, Maserati draws inexhaustible power from racing legends, continuously infusing its production models with F1-level technology, building an irreplaceable barrier of time.
During the grand tour of Wuhai, the MC20 supercar's performance was the ultimate embodiment of this heritage: equipped with the self-developed "Nettuno" engine, the F1-derived dual spark plug pre-combustion chamber (MTC) technology allows the 3.0T V6 engine to unleash surging power, the carbon fiber monocoque body brings an excellent power-to-weight ratio, and the performance of a top speed of 325km/h is transformed into ultimate stability that feels like flying close to the ground in the desert wilderness.
This racing DNA doesn't exist in isolation; it's ingrained in the very essence of every model from the brand. The GranTurismo continues the brand's original vision of pioneering the GT segment in 1947, exquisitely balancing 550 horsepower with long-distance comfort. The Vehicle Domain Control (VDCM) system optimizes handling in real time for different road conditions, and the sound of the V6 engine blends seamlessly with the autumn wind, perfectly embodying the "Grand Tour" concept.
Even the GranCabrio convertible, with its soft-top structure that can be opened and closed in 14 seconds, still maintains a dual commitment to performance and elegance. While cruising along the shores of Wuhai Lake, the golden sands and blue waves complement the flowing lines of the car, interpreting the core of the GT spirit that has remained unchanged for more than seventy years: making long-distance driving a sensory feast.
Ultra-luxurious access and evolution
The 111th anniversary milestone also marks a new starting point for the brand to break boundaries. Maserati has never confined "ultra-luxury" to an unattainable symbol, but rather, through the innovation of its product matrix and the expansion of experiential scenarios, it allows more people to touch the essence of Italian luxury. During the grand tour of Wuhai, the all-terrain performance of the Greiz SUV is a concrete expression of this "boundless rebirth."
As a core masterpiece in the brand's rejuvenation, the Grega continues Maserati's tradition of naming after the wind (derived from the northeastern Mediterranean cyclone). Its class-leading 2901mm wheelbase allows the cabin, wrapped in solid wood, carbon fiber, and genuine leather, to combine luxurious texture with practical space.
Its diverse powertrain options cover gasoline, hybrid, and pure electric, allowing for seamless transitions between the sand dunes and lakeside roads of Wuhai: the Trofeo version inherits the "Nettuno" engine technology, boasting a 0-100 km/h acceleration time of 3.8 seconds, showcasing its racing DNA; the pure electric Folgore version, centered on 400V technology, delivers 820 Nm of torque from its 105 kWh battery, achieving a top speed of 220 km/h, and retaining the brand's signature exhilarating auditory experience through digital sound design. This "all-scenario adaptability" product logic breaks down the functional boundaries of ultra-luxury SUVs, making picking up children, daily commutes, and desert adventures all extensions of the luxury experience.
More importantly, Grega's "rebirth" is not a subversion of tradition, but a balance between innovation and heritage. The addition of a smart clock, the MIA multimedia system, and the Maserati Connect system ensures that technology serves the experience rather than overshadows it; the application of Econyl® recycled nylon fiber integrates environmental protection into the interior craftsmanship, responding to the needs of modern consumers while continuing the brand's pursuit of the ultimate in materials and details.
Just like the natural wonder of Wuhai where "sand meets sea," where opposing elements coexist harmoniously, Grega also achieves a seamless integration of "performance and comfort," "tradition and innovation," and "luxury and practicality."
111 years of Italian luxury essence
For 111 years, Maserati has never stopped at automobile manufacturing, but has continuously built a complete ecosystem of Italian luxury lifestyle. The profound meaning of the Wuhai Grand Tour has long transcended the "driving experience" itself—when Italian delicacies meet Wuhai fine wines, when Yellow River stone paintings converse with the trident design aesthetics, and when the tranquil cabin of Longyou Bay Wetland Park becomes a space for sightseeing and relaxation, the brand's "Grand Tour" concept is sublimated into a lifestyle attitude of "resonance between man and nature".
At the heart of this lifestyle is a sense of exclusivity and immersive experience. Recently, the BOTTEGAFUORISERIE Creative Center was officially launched, and as a key component—the Officine Fuoriserie bespoke customization program—Maserati owners can freely customize their vehicles by choosing the right paint color, interior materials, and wheel designs.
Starting from the fourth quarter of 2025, the entire GranTurismo sports car and GranCabrio convertible will officially return to production at the Modena plant. This move not only profoundly interprets the industrial heritage and exquisite craftsmanship passed down through generations of Trident, paying tribute to the brand's legendary history, but is also a strategic decision for the future, demonstrating the brand's firm commitment to remaining rooted in the automotive valley.
To celebrate this momentous occasion, Maserati also unveiled two special edition models, the GranTurismo and GranCabrio, meticulously crafted by the Officine Fuoriserie bespoke customization center. From the exterior paint to the interior details, each piece reflects exclusive design and perfectly embodies the essence of Italian manufacturing.
From its first grand tour of China in 2012 to the intertwining of regional cultures in Enshi, Wuhai, and Chaozhou in 2024, Maserati has consistently built an emotional connection with consumers through "immersive experiences," making the trident logo a ticket to Italian luxury—it is not just a car, but a multifaceted pursuit of design, art, craftsmanship, and a passionate life.
Throughout its 111-year history, Maserati has remained true to its core of "invisible luxury": the 3D surround sound of the Sonus faber® sound system, the six-level adjustable air suspension, and the master-tuned "man-machine integration" handling. These experiences, which cannot be fully quantified by data, constitute the brand's irreplaceable value.
Just as GranTurismo and GranCabrio gracefully traversed the sand lakes during the Wuhai Grand Tour, the integration of vehicles with nature and culture perfectly exemplifies the brand's luxurious essence—it has never existed in isolation, but rather is integrated into every aspect of life, becoming an expression of aesthetic taste and lifestyle.
A century-long journey begins anew.
For an automotive brand, 111 years represents not only a rich heritage but also the confidence to innovate. Maserati celebrated its 111th anniversary with a grand cruise to Wuhai, reflecting on its century-long racing heritage while showcasing the transformation of this ultra-luxury brand – no longer a "symbol on a pedestal," but a partner that accompanies consumers on daily journeys, sharing mountains and seas; upholding the craftsmanship and aesthetics of Italian luxury while responding to the demands of the times with electrification and intelligent advancements.
From its factory in Modena to the sandy lakes of Wuhai, from its first model in 1914 to its full product lineup in 2025, Maserati's 111 years represent a century of practice in "inheritance without stagnation, innovation without compromise." In the future, this passion and craftsmanship that transcends centuries will continue to write the boundless legend of the trident in many more grand journeys.
