On September 20, local time, NBC announced that the 80th Golden Globe Awards will be broadcast live on Tuesday evening, January 10, 2023. This is after the cancellation of the partnership in 2022, the two parties have finally reached a consensus recently, so that the 80th birthday of this important Hollywood award will not be spent alone and desolate.

In fact, there have been a lot of rumors in the industry as early as a few weeks ago for the Golden Globes and NBC to cooperate again. The Golden Globes need the TV platform NBC (and now the Peacock streaming platform will also stream the awards ceremony online), the Golden Globes judges also need the $60 million annual broadcast fee that NBC pays them, and NBC also needs The Golden Globe Awards Ceremony to attract audiences, the re-cooperation between the two parties is a win-win situation that everyone is happy with.

On January 9, 2022, local time, the 79th Golden Globe Awards ceremony was held at the Beverly Hilton Hotel in Beverly Hills, California. People's Vision

In terms of ratings, the star-studded Golden Globes has always been the trump card of NBC's non-sports live broadcasts. Even though the ratings of such awards events have fallen significantly in recent years, the audience for the Golden Globe Awards ceremony held on January 5, 2020 also reached 18.4 million, which is basically the same as the 18.6 million in 2019. In 2021, due to the restrictions imposed by the epidemic, the awards ceremony will only have 7 million viewers. Even so, NBC's resulting ad revenue of $50.3 million is even better than 2020's $47.5 million.

However, it was not long before the 2021 awards ceremony came to an end. The Los Angeles Times fired the first shot. Various media reported the scandals of the Golden Globe Awards and its sponsor, the Hollywood Foreign Press Association. There was a lack of diversity in the composition of the judges. Various corruption issues such as sluggishness and unclear accounts have directly led to the announcement of boycotts of the Golden Globes by many big names in the Hollywood film and television industry, as well as various brokerage companies and public relations teams. It also forced NBC to have no other choice but to announce the cancellation of 2022. Annual Awards Ceremony live broadcast plan. As a result, on January 9 this year, the 79th Golden Globe Awards was held without live broadcasts or guests, and it became a virus that everyone in Hollywood avoided.

In the face of an existential crisis, Helen Hoehne, the new chairman of the Foreign Journalists Association on the line of fire, raised the banner of reform and promised to recruit a large number of non-white members to realize the diversity of the jury members, and also hired two in one go. Crisis PR firm, hoping to win back Hollywood's favor.

In the end, the Foreign Journalists Association added 21 new members last year (but more than a dozen people voluntarily quit or died unfortunately), of which six are black, and the proportion is not very high. In addition, the Golden Globe Awards jury has expanded this year, with an increase of 103 people in one breath, and has recruited overseas judges for the first time, making the entire judge composition 52% female and 51.5% non-white. However, these 103 people are only qualified to vote for the Golden Globe Award, but they are not members of the Foreign Journalists Association. On the surface, this is because it is limited by the so-called various membership qualification examinations, but in fact it involves various income distributions for becoming a full member of the Foreign Journalists Association.

It turned out that in July this year, members of the Foreign Journalists Association voted overwhelmingly with 76 votes in favor and 18 votes against, agreeing to sell the Hollywood Foreign Press Association and the Golden Globes to the rich American Todd Boehly (Todd Boehly). In this regard, the investor who bought the Premier League Chelsea Football Club this year has also become the owner of the Hollywood Foreign Press Association, and the association has lost its status as a non-profit organization. It needs to be self-financing and pay taxes on time. There is also the possibility of being resold to others.

In short, fate is no longer in the hands of these reporters and film critics themselves. In return, Todd Burley promised to give the 102 current members of the Foreign Journalists Association a salary of $75,000 a year for at least five years. As for the 103 newly promoted judges who are only qualified to vote but have no real identity, naturally they cannot get this annual salary.

It is worth mentioning that Dick Clark Productions, owned by Burleigh, is the producer of the annual Golden Globe Awards ceremony, and even the major shareholder of the Beverly Hilton Hotel, where the ceremony is hosted. It is said that he wanted to win the Foreign Journalists Association and the Golden Globe Award for a long time. In addition, Burleigh also owns a number of industry ace magazines such as "Billboard", "Rolling Stone Music", "Variety" and "The Hollywood Reporter", and also holds a large stake in the South by Southwest Film Festival in the United States. Originally, Burleigh also acquired MRC Group, a private American film and television company that had produced film and television works such as "Dark Money Resort", "House of Cards" and "Knives Out", but in August this year, it withdrew from the group due to bleak profit prospects. Basically, Todd Burley, who made his fortune in the banking and insurance industries, does not seem to be very interested in the art of film and television. He is more concerned about whether the money can generate money and profit, which has also made the company that has now become a profit-making organization. The future of the Golden Globes has more and more uncertainties.

This year's Golden Globe Awards are scheduled to announce the nomination list on December 12, local time, and the new round of Oscar hegemony will also be heated up.