The four films of "Homecoming", "Ordinary Heroes", "Iron Will", and "Search and Rescue" have supported the National Day file with the main theme and lead role this year. As of 23:00 on October 7, this year's National Day box office (October 1-October 7) Japan) ended with 1.498 billion, attracting more than 36.14 million viewers and more than 2.71 million screenings.
Data source: Beacon Pro
Compared with the "Hundred Flowers Blooming" of the National Day files in previous years, the types of films in this year's National Day files are indeed a little single, although several films have extended and expressed their own types within the framework of the theme, by telling the stories of ordinary heroes from all walks of life. The deeds moved the audience, and the senses also made the film good-looking and touching in accordance with the laws pursued by the film's narrative.
"The Journey Home" is a thrilling journey of unarmed diplomats who use their wisdom and courage to pave the way home for their compatriots on the turbulent overseas battlefield. While telling the true state of the unknown diplomats, it combines war and highway with a complete film industry. and other types of elements; "Ordinary Heroes" tells the life relay of ordinary people who stick to their ordinary positions with love and responsibility, and the tense rhythm makes a story with a known ending to the audience that runs through tension and worry from beginning to end; October 3 The released "Search and Rescue", under the surface of a search and rescue story for missing children, discussed family issues, father-son relationship and other topics in a deeper level.
As of 22:00 on October 7th, the cumulative box office of "Ordinary Heroes" exceeded 133 million.
In the end, there was only one "Homecoming" about the subject of evacuation, which truly achieved both word-of-mouth and box office revenue. As of 23:00 on October 7, the cumulative box office of "The Journey Home" directed by Rao Xiaozhi and starring Zhang Yi and Wang Junkai has exceeded 1.083 billion, ranking sixth in this year's movie box office list. The total number of viewers of the film has exceeded 25 million, and it has contributed two-thirds of the box office of the entire National Day holiday with an absolute advantage, and it is also in the leading position in the scores of major online platforms.
"Returning Miles" Box Office Breaks 1 Billion Poster
This year's National Day file has three animations released. Among them, "New Big Head Son and Small Head Dad 5" won 66.91 million box office, becoming the highest-grossing animation in this year's National Day file. Films such as "Hello, Brother", "New God List: Yang Jian", and "Lonely Walking on the Moon", whose keys have been extended, have all achieved long-term screenings in this National Day file, providing audiences with more movie viewing options. The Mid-Autumn Festival box office champion "Hello, Brother" won the third place in the National Day box office; the box office of "New God List: Yang Jian" released later in the summer season also surpassed that of new films such as "Iron Will" and "Search and Rescue" in this period. .
"Hello, Brother" Box Office Breaks 400 Million Posters
As the most important time in the film market of the year, the National Day file has always been a good time for various film companies to choose the "highlight". Industry insiders analyzed that due to the lack of really popular movies, this year's National Day file failed to produce such top movies as the previous "Me and" trilogy, "Changjin Lake", "Jiang Ziya", and "Captain of China", which greatly boosted the popularity of the market. .
In addition, this year's "extreme finalization" also affected the rhythm of the film's announcement. In previous years, the pre-sale started early, the screening in advance, the main creator participating in the roadshow promotion, and the release of carefully designed materials can allow the audience to "plant grass" for the film in advance, and make plans for the viewing itinerary during the National Day, and this year is approaching the Golden Week. The film list that has not been determined for a long time has made the theater and the film party unable to fully prepare for the meeting of the film and the audience.
According to the practice of previous years, after the National Day file and before the arrival of the Lunar New Year file, the film market is likely to enter the "off season". Judging from some new films currently scheduled, there is no film that has the possibility to change the status quo of the market. Judging from the current reputation of the circle and the degree of fermentation, for a long period of time, "Returning from Thousands of Miles" will still be the mainstream choice for audiences in theaters.
