In the National Day file in 2022, new mainstream movies will lead the way. For the first time, the film "Returning from Thousands of Miles", which focuses on the behind-the-scenes of the evacuation of Chinese diplomats, has been strong and has become the box office champion of the National Day file. According to the data of the Lighthouse Professional Edition, as of 21:00 on October 7, the total box office (including pre-sale) of the 2022 National Day (October 1-October 7) exceeded 1.494 billion, and the top three films in the box office were " Homecoming", "Ordinary Hero" and "Hello, Brother". The popularity of mainstream blockbusters on National Day shows that Chinese films are becoming more and more mature in the selection of themes and narrative methods of "Chinese stories", and they have achieved the effective dissemination of mainstream values with strong viewing, and have become the "first choice" for audiences to enter the cinema.
Breakthrough in mainstream film themes
A total of seven new films will be released during this year's National Day, including four live-action films such as "Homecoming", "Ordinary Heroes", "Iron Will" and "Search and Rescue", as well as "New Cinderella 2", "I Am Tyrannosaurus Rex", "New Big Head Son and Small Head Dad" 5: My Alien Friends" three cartoons.
Most of the seven films have the main theme, but each has breakthroughs and highlights in the subject matter. For the first time, "The Journey Home" focuses on the Chinese diplomats. They have no guns and no blades, but they can bring their compatriots back to the motherland in the war. The hardships behind this, the wit and dedication of the diplomats are all in the movie "Revelation" and successfully impress the audience; the movie "Ordinary Hero" is the third "hero series" movie produced by Bona after "Captain of China" and "Hero of Fire". It is a heroic blockbuster focusing on ordinary people and restores The thrilling rescue of a boy with a broken arm in Xinjiang; and "Steel Will" shows the original appearance of China's steel industry, which is simple and full of strength; the movie "Search and Rescue" hides "father's love" behind the seemingly disaster-type commercial film. A touching story like a mountain.
In the end, "Homecoming" became an absolute hit movie during the holidays, leading the way, which also shows that the audience has a huge demand for excellent mainstream movies.
Among the cartoons on National Day, "The New Big Head Son and Little Head Dad 5: My Alien Friend" performed the best, ranking fourth in the box office. While showing the charm of the vast universe, it also hopes to encourage young people to unremittingly explore their spaceflight dreams and earnestly practice their spaceflight spirit.
"Homecoming" level online
The National Day file is already one of the most important times of the year, especially in the National Day file in 2019, the release of the three films "My Motherland and Me", "Captain of China" and "The Climber" made the National Day file account for the annual box office. The proportion of 3% to 4% has risen to about 7%. Between 2019 and 2021, the National Day box office will be 4.466 billion yuan, 3.976 billion yuan, and 4.388 billion yuan respectively.
This year's National Day file is affected by many reasons, the film is set late, and the "extreme file" has brought considerable challenges to the film's box office. In the end, although the overall box office results were not high, the performance of "Returning from Thousands of Miles" still continued the level of "head" films on National Day for several years, indicating that high-quality films still have room for flexibility.
A breakdown of the National Day box office champions in recent years - in 2021, "Changjin Lake" will have a box office of 3.205 billion and a Douban score of 7.4; in 2020, "My Hometown and Me" will have a box office of 1.875 billion and a Douban score of 7.0; in 2019, "My Motherland and Me" had a box office of 1.956 billion, with a Douban score of 7.6; in 2018, "Unparalleled" had a box office of 629 million and a Douban score of 8.0. The box office of "Returning Miles" continued to exert its strength during the National Day period, and successfully achieved "1 billion+", with a Douban score of 7.5 points, which is excellent both in box office and word of mouth. In addition, "Returning Miles" has also set a number of records: the champion of mainland film history and National Day festivals + the champion of mainland film history and national day war films and drama films, the top box office for 4 consecutive days, the box office exceeded 100 million for two consecutive days, and the attendance rate was daily. crown……
The reason why "A Thousand Miles Homecoming" can carry the box office banner of the National Day file has a lot to do with the freshness of the subject matter. The film fills the gap in the subject matter of Chinese films, and Zhang Yi's acting skills and his rivalry with Wang Junkai are even more impressive. The movie sucks a lot. Zhang Yi's works show the vivid flesh and character of Chinese diplomats. Each of his scenes is real, natural and relaxed, especially Zhang Yi's two "showdowns" with rebel leaders. The camera restores his role as A person's most immediate reaction - unconcealed fear, pale and dry lips, involuntary trembling, inner struggle, determination to die at the critical moment, delicate and precise look layer upon layer on his face On the extension, there were not too many lines at that moment, but it showed a thousand changes, and also made the audience feel the charm of the actor. In addition, the success of the film is also due to its delicate Chinese narrative and touching family and country feelings, which injects upward and good energy into the hearts of the audience.
"Old Movies" Still Have a Place
According to the data of Lighthouse Professional Edition, among the top ten National Day box office, "old films" are still in play. "Hello, Brother" was released for 29 days, and "New God List: Yang Jian" was released for 50 days. In July "On the Moon", which was released on the 29th, still occupies a place.
These three films performed well in the Mid-Autumn Festival, and the National Day period is still the choice for many viewers to "re-watch". Among them, "Hello, Brother" and "Lonely Walking on the Moon" are warm stories wrapped in comedy, which illustrate the The audience's "preference" for comedy is also in line with the need for comfort and relaxation in watching movies during the holidays.
The cartoons of the family carnival satisfy the "parent-child choice" of watching movies in the Mid-Autumn Festival. Among them, "New God List: Yang Jian" makes up for the regret that several cartoons in the National Day file are too young, and the long-term screening of this cartoon also highlights A well-made national comic charm.
This year's film market is very difficult, but the good news is that the stock audience and stock market are still very large, people's demand for film viewing is still there, and film creators are constantly introducing high-quality content to attract audiences to the theater. According to the data of Maoyan Professional Edition, at 17:52 on October 6, 2022, the 2022 large-scale box office (including pre-sale) exceeded 27 billion, and "Homecoming" entered the top ten. At present, the annual box office of "Shuimen Bridge of Changjin Lake" is 4.067 billion, the second is "Lonely Walking on the Moon" with 3.086 billion, and the annual box office of "This Killer is Not Calm" is 2.627 billion.
After the National Day, the film market will enter the traditional off-season. At present, the number of post-National Day films is not much. On October 21, two films, "My Regrets Are About You" and "Security Dad", will be released. 10 "Book of Heaven" will be released on the 29th. Whether the total box office this year can exceed 30 billion is still in suspense, and it is still necessary to continue to make efforts for the Lunar New Year films in the future to increase the enthusiasm of the audience and promote the popularity of the film market.
