Recently, under the guidance of the Beijing Radio and Television Bureau, co-sponsored by the Capital Radio and Television Program Production Industry Association and iQiyi, and organized by the Creative Planning Steering Committee of the Capital Radio and Television Program Production Industry Association, the Industry Development Promotion Committee, and the Internet Student Content Innovation Committee, the 2023 Capital The opening ceremony of the TV program spring promotion meeting was successfully held in Beijing.

Opening ceremony

The theme of this year's Spring Promotion Conference is "Light and Shadow Vibrant Spring Round Dance", and the opening ceremony and drama series development summit forum, short drama forum, film and television investment forum, short drama venture capital, special promotion and association annual meeting will be held on the spot. Activity. There are more than 500 participating projects in this Spring Festival, including nearly 240 new plays, accounting for about 48% of the total repertoire. These plays are close to the lives of the people, inherit Chinese civilization, and reflect the theme of the times; The set development summit forum will focus on "Innovative Development of Chinese TV Dramas and Internet Dramas in the Big Audiovisual Era". The content of the field discusses the development of the industry.

Forum site

The Drama Development Forum is the opening forum of the 2023 Capital TV Program Spring Promotion Conference. The forum was co-hosted by the Capital Radio and Television Program Production Industry Association and iQiyi, and undertaken by the Creative Planning Steering Committee of the First Production Association and Variety News. The theme of the drama development forum is the innovative development of TV dramas and online dramas in the big audio-visual era. Li Jingsheng, vice president of the China Federation of Radio and Television Social Organizations, Gong Yu, founder and CEO of iQiyi, and Deng Xiangdong, deputy director of the Radio, Film and Television Information Network Center of the State Administration of Radio and Television, were invited to attend the forum and deliver keynote speeches. Wang Xiaohui, President and Chief Content Officer of iQiyi Professional Content Business Group (PCG), Zhao Yifang, Chairman of Huace Film and Television Group, Hou Hongliang, Chairman of Dongyang Noon Sunshine Film and Television Co., Ltd., Bai Yicong, CEO of Linghe Culture, Zhao Dongling, screenwriter and writer, director, Screenwriter, producer, and producer Xu Jizhou was invited to participate in the summit dialogue entitled "Type and Quality of Drama Creation in the Big Audio-Visual Era".

In his keynote speech entitled "Several Trends in Current Drama Creation", Li Jingsheng pointed out eight creative trends in the development of Chinese drama creation: first, thematic creation will gradually develop towards routine and high-quality products; second , costume dramas are gradually moving away from fiction to reality, and historical dramas are gaining momentum; third, revolutionary historical themes are striving to find new content, new types, and new expressions; The trend of intertwining is taking shape; fifth, suspense-related dramas strive to pursue a trend of greater social connotation and exploration of more human depth within the genre; sixth, new themes and new expression techniques are constantly being tried and explored Seventh, the trend of integration and complementarity of TV dramas and online dramas deserves everyone's attention; Eighth, the two-way cooperation and two-way trend of literature and film and television.

Gong Yu, founder and CEO of iQiyi, pointed out in the keynote speech that the market has recovered and the film and television industry has become more rational after the epidemic. Creation needs to adhere to long-termism and abandon the speculative idea of getting rich in the short term. He believes that, first, iQiyi pursues high quality while pursuing diversity. Second, iQiyi has the function of production, and more of a broadcast platform, so it calls for innovation and newcomers. Third, creators need to make a big show and not pander to it. Fourth, drama production organizations rely on technological innovation to improve management. Fifth, iQiyi inherits its main business, understands politics, and talks about policies.

Deng Xiangdong, deputy director of the Radio, Film and Television Information Network Center of the State Administration of Radio and Television, pointed out in his keynote speech that in order to implement the important instructions of the central leadership, the State Administration of Radio, Film and Television, under the guidance of the Propaganda Department of the Central Committee, deployed and constructed a big data system for comprehensive evaluation of program ratings, and in 2019 In December, the data was officially released to the public under the brand of "China Audiovisual Big Data" (CVB). At present, the system has gathered a large amount of user viewing behavior data, including more than 200 million cable TV and IPTV households, and more than 200 million Internet TV households. The number of viewing behaviors exceeds 2.5 trillion. In terms of TV drama data in the past three years, from the perspective of broadcasting, the total broadcast volume of TV dramas in the past three years is 230,000 episodes per year, of which 2022 will increase by 5,000 episodes compared with the previous year, and the total broadcasting time will increase from 148,000 hours in 2020. Increased to 154,000 hours in 2022, the huge data side confirms the prosperity of TV drama supply side creation. From the perspective of ratings, the audience size covered by TV dramas is increasing year by year. The arrival rate will increase from 85.1% in 2020 to 88.7% in 2022, and the average viewing time per household will increase from 62.4 minutes in 2020 to 71.5 minutes. Judging from the live broadcast and replay data, the proportion of TV live broadcast and rewatch viewing ranks first among all program types, exceeding 30%. Among the prime-time TV dramas in the past three years, the number of first-broadcast (newly broadcast) TV dramas accounted for more than 30%, and the creation of new dramas showed a trend of streamlining. The average number of episodes per drama was reduced from 40.9 to 36.9 episodes, and the plots of the episodes were more compact. The form of drama series is more diverse, while maintaining a strong ratings competitiveness. In the first quarter of this year, TV dramas accounted for 32.4% of broadcasting and viewing of various types of programs on national satellite TV channels, and 34.3% of viewing. The relationship between supply and demand is in a basically balanced state.

summit dialogue

In the summit dialogue, many industry professionals discussed the typology and quality of drama creation in the big audio-visual era, the current challenges and opportunities faced by the film and television industry, the new changes of artificial intelligence entering the film and television industry, and how to solve the problems of drama creation in the big audio-visual era , carried out ideological collisions, and further deepened understanding.