This summer, the Chinese film market is particularly bright. According to the latest statistics from the National Film Administration, as of August 14, the box office of summer movies in 2023 reached 17.162 billion yuan.

Breaking through 100 million yuan for 55 consecutive days, the summer box office has exceeded 17.1 billion yuan

Every evening, major movie theaters gradually enter the prime time for screenings, and there is an endless stream of audiences in the theaters. Many people choose to come to the movie theaters with their families and friends to enjoy the summer time.

Since the summer vacation, films such as "The Missing She", "In the Octagonal Cage", "Thirty Thousand Miles of Chang'an", "Fengshen First Part" and "Enthusiasm" have been released one after another, arousing emotional resonance and sparking topical effects. One noteworthy phenomenon: Typically, the box office peaks in a film's first weekend and begins to decline in its second weekend. However, many of the films released this summer still maintained a high attendance rate after being released for many days.

Yu Chao, Deputy General Manager of Capital Cinema: In our theater’s 14 halls, there are almost 80 film schedules every day, which should be said to be full of firepower. Including weekends and normal prime time, basically these films are in a state close to full. We can see so many good films released, and so many viewers can return to the theater to watch movies. We are still very confident about the future film market.

Statistics from the National Film Administration show that in July 2023, the national movie box office ended with an excellent result of 8.716 billion yuan, a substantial increase of 25% from the highest record for the same period held in July 2018. As of August 14, the box office of summer movies in 2023 reached 17.162 billion yuan, an increase of 21.99% over the same period in 2018, and an increase of 17.58% over the same period in 2019. A series of data boosted industry confidence.

Chen Jin, a film data analyst: This year's summer box office peak is much earlier, and a large number of audiences' willingness to watch movies has been reactivated and recalled. More than 20% of the audience have entered the cinema for the first time in the past year. Judging from the summer archives, the recovery speed of this year's film market is astonishing. We expect that by this weekend, the box office of this year's summer archives will reach a record high, and the annual box office will also exceed 40 billion.

Zhang Yan, executive director of the Asian and Chinese Film Research Center of Beijing Normal University: The box office of the summer season is still increasing, and it may break through to the second place in the same period or enter the first place, so this performance actually allows us to see that Chinese films have A full speed ahead, or a development of a burst and acceleration in its heyday. On the one hand, it responds to the various creative forces of our Chinese film industry, and their confidence in the film, of course, also responds to the audience's needs for Chinese films.

Diversified genres and rich themes, domestic films have obvious leading advantages

This year's summer, a number of domestic films sparked topical effects, paying homage to the excellent traditional Chinese culture in content, and continuously expanding the boundaries of genre films in terms of themes, which aroused the audience's enthusiasm for watching movies, and the leading box office effect was obvious.

Although there are many imported films participating in the market competition this summer, domestic films have a clear lead. The market share of domestic films reached 85.69%, a record high. Chinese audiences have formed a positive viewing interaction with domestic films, which also reflects the high-quality development of domestic films in recent years and the growing cultural awareness of Chinese audiences.

The animated film "Three Thousand Miles of Chang'an" takes the history of the Tang Dynasty as the background and tells the friendship between Gao Shi and Li Bai from the perspective of the poet Gao Shi. With the help of animation imagination, the film presents the classic charm of Tang poetry that has been passed down for thousands of years.

Zou Jing, director of the movie "Three Thousand Miles of Chang'an": I think a good animation work or a good art work can express the vigorous emotions of the people in this land and the breath and voice of the people in this era.

Chen Caizhi, a researcher at the Institute of Literature, Chinese Academy of Social Sciences: One of the biggest highlights of this film is that these poems are incorporated, one is through specific scenes, and the other is through the perspective of characters. It's dynamic, it has a nice core, and the content is what interests us. It turned these calm and objective things into subjective ones. The heat wave was rolling, and the air in Chang'an and Luoyang in the Tang Dynasty was filled with the breath and taste of poetry.

From the prosperous scenery of Chang'an City, to the poetic and picturesque scenery of the moonlit night in the south of the Yangtze River, to the gold and iron horses in the border town battlefield, "Three Thousand Miles of Chang'an" contains Chinese aesthetics, allowing the audience to feel the long history of excellent traditional Chinese culture and "Three Hundred Poems of the Tang Dynasty" "The timeless charm.

Xie Junwei, director of the movie "Three Thousand Miles of Chang'an": The Chinese team tells Chinese stories for Chinese audiences. We should dig out the treasure house of Chinese traditional culture. The combination of Chinese traditional culture and the current spirit of the times can impress more audiences. Can resonate with more audiences.

The movie "Fengshen Yanyi" adapted from the classic literature "Fengshen Yanyi" tells a mythical war more than 3,000 years ago. Using advanced film technology and contemporary interpretation, it presents "the Chinese themselves" on the big screen. mythical epic". In order to resonate with today's young audiences, the film no longer uses Jiang Ziya as the core to tell the story of King Wu's defeat of Zhou, but uses the young Ji Fa as the core character, and tells the process of spiritual growth from the perspective of young people.

Zhang Yan, executive director of the Asian and Chinese Film Research Center of Beijing Normal University: I have made a traditional mythology a very heavy industrial aesthetic presentation, and the entire video special effects are done very well, and it has a Chinese cultural style and characteristics. , the picture is very beautiful. It can be seen that our Chinese films have advanced to a certain extent in terms of technological development, technical aesthetics, and industrial levels. This is of course very important for our Chinese films to enter the process of becoming a film power in 2035. a dimension of .

Traditional culture triggers a movie-watching boom and stimulates cultural and tourism consumption

Among the films released in the summer, Chinese stories and Chinese culture are more attractive to the audience. A number of films that show Chinese culture and have strong oriental aesthetic characteristics are sought after by the audience. Among them, the animated film "Thirty Thousand Miles of Chang'an" " is the most typical, and the film has gained a good reputation and a double harvest at the box office.

During an interview at a theater in Xi'an, the reporter saw that although "Three Thousand Miles of Chang'an" has been released for more than a month, there are still a lot of films scheduled. The staff told the reporter that the venue was almost full on weekends, and many parents brought their children to watch the movie together, and there were also many tourists from other places who came to watch the movie.

Ms. Shi, a tourist from Jiangxi: I just want to have a taste of the Tang culture here and enjoy the atmosphere here.

Gao Yuyao, a citizen of Xi'an: I saw some children reading Tang poems at the screening.

He Zichen, a tourist from Sichuan: You have to go to these places to see something about this kind of culture before you can feel it deeply.

The popularity of movies has also directly driven local cultural and tourism consumption in Xi'an. Many historical and cultural scenic spots in Xi'an have also launched special projects related to Tang poetry. Huaqing Palace, a landmark scenic spot of Tang Palace cultural tourism, recently launched an intangible cultural heritage research activity with the theme of "30,000 miles in Chang'an, Tang poetry for a thousand years". While reading Tang poems, the teenagers also immersed themselves in the profound charm of Tang Dynasty architecture, culture and art. Experts said that the successful creation of film and television IP is forming a positive interaction with cultural and tourism consumption, which will play a good role model for the future development of China's film and television industry.

Zhang Ali, Dean of the Film Academy of Northwest University: Cultural tourism promotion is an inevitable product of the development and promotion of film and television IP. After cultural tourism promotes development, it will also benignly feed back film and television, so the supply structure and products of films need to be rich and diverse. In this way, our Chinese films will form a new blowout development, especially at the box office, and drive related cultural tourism. , It also drives the development of our overall cultural industry. I think "Three Thousand Miles of Chang'an" has a very good inspiration.

The key schedules have repeatedly achieved good results, and the future of Chinese films can be expected

Since the beginning of this year, the box office of Chinese movies has always been running at a high level. The film market has performed well in multiple movie schedules including the Spring Festival and May 1st. Movie consumption not only enriches people's cultural life, but also contributes to economic and social development. made positive contributions.

Take the children to watch "Three Thousand Miles of Chang'an" to learn Tang poetry, take the elderly to watch "All or Nothing" to prevent fraud, and the whole family to watch "Enthusiasm" and embrace love... Many viewers said that this year's summer movie ratings seem to be less important However, the most important thing is the topical effect they produce, allowing Chinese films to truly enter the stage of "strong topic, strong interaction".

In the next summer schedule, many new films such as "School Dad", "Forgetting Each Other", and "Burning Winter" will be released one after another, continuing to bring diversified viewing options to the audience. Among them, the movie "Learning Dad" focuses on current social hot topics, and uses the educational issue of "younger promotion" as a starting point to explore how to face children and self-growth. The comedy shell wraps the core of family love.

Statistics show that as of press time, the box office of Chinese movies in 2023 has exceeded 39.4 billion yuan.

Zhang Yan, Executive Director of the Asian and Chinese Film Research Center of Beijing Normal University: In fact, from the Lunar New Year holiday in 2023 until now, Chinese films have been developing at an accelerated rate. Moreover, our themes are more abundant, and our creators devote an incomparable enthusiasm to the launch of more works, the exploration of more types, the excavation of more entertainment and business elements, and more importantly, between technical aesthetics and artistic aesthetics. A good balance was reached. So I think this is a very gratifying phenomenon. I believe that with the efforts of our entire filmmakers, including the further support of the entire national policy, and more based on the enthusiasm of Chinese audiences for domestic films, we will Chinese films will develop better and better. We also hope that with this speed and rhythm, our dream of becoming a film power can be better realized.