2.7 billion yuan, this box office figure is really unsatisfactory when placed in the National Day period. According to real-time data from Beacon Professional Edition, as of 21:00 on October 6, the total box office for the National Day season in 2023 reached 2.723 billion. The film "Solid as a Rock" won this year's National Day box office championship with a score of 880 million. "The Ex 4: The Heroic Years" "Early Marriage" and "Volunteers: Heroes Attack" ranked second and third respectively.

Data source: Lighthouse Professional Edition

According to statistics, the total number of visitors to this year's National Day holiday exceeded 65 million, and the total number of screenings was 3.53 million. The box office of the National Day holiday this year increased by more than 70% compared with the same period last year. "Solid as a Rock" has continued to lead the National Day holiday since the first day of the long holiday.

During this year's National Day holiday, movie theaters resumed a variety of movie genres, including police and gangster films, war films, comedies, and cartoons, covering audiences of all ages, but they failed to maintain the popularity of the summer season.

This year, the film and television industry is ushering in a period of recovery, with both the Spring Festival and summer programs performing well. Therefore, many parties believe that the National Day program, as a traditional prime time period, is expected to return to or even exceed pre-epidemic levels. Some organizations even give 50 100 million box office forecast.

However, during the entire National Day period, the highest single-day box office performance only remained at 400 million+, which was only equivalent to the box office output of a single film in the National Day period in previous years with a size of "4 billion+".

There are many reasons why this year's National Day movie was so popular. Objectively speaking, long holiday travel and the Asian Games distracted people's time and energy, the pre-sales started much later than in previous years, and the audience's "aesthetic fatigue" for the same type of movies. , as well as the enthusiasm for movie-watching that was "overdrawn" by the previous popularity of summer movies, all make this year's National Day movie seem to have insufficient stamina.

Objectively speaking, this year’s National Day release is not weak. The National Day film champion "Sturdy as a Rock" has all the acting skills of the entire cast. Zhang Yimou made his first attempt at the anti-gang and anti-corruption theme, and his sophisticated "scheming" made viewers who have watched it enjoy it; "Volunteers: Attack" panoramically shows the front of the war to resist U.S. aggression and aid Korea. All aspects of the battlefield, the rear front, and the international stage are majestic, dignified and tragic; "Exes 4" continues to maintain a realistic observation of the intimate relationships between contemporary urban men and women, and keeps pace with the times and sharply captures the increasing enjoyment of loneliness among young people today. I would rather regret than lose the emotion of freedom; "It Doesn't Seem That Hot-Blooded" combines comedy, sports and the charity of caring for the disadvantaged groups in a very passionate way; "Operation Moscow" is also the most stable genre played by the prolific director Qiu Litao this year The film, "The Great Train Robbery" based on reality, is interpreted with a retro disco flavor...

"Sturdy as a Rock" poster

Lighthouse analyst Chen Jin believes that the combined box office of the top four films accounts for more than 88% of the total box office during the period, and each film has a box office of more than 300 million during the period. "Strong competition for hegemony" is the main feature of this year's National Day market competition. It is worth mentioning that this year's National Day holiday saw the market's box office decline for two consecutive days, and the box office trend was relatively strong, mainly due to the overall good reputation of this year's new National Day movies.

"Volunteer Army" poster

But unfortunately, although these films have their own merits and can obtain satisfactory reputations among stable audiences, these reputations and topics are not enough to break the circle of popularity, and there are no blockbusters or dark horses that are far ahead in the box office. , there are no works that can strongly mobilize social topics and audience emotions, such as the summer movies "The Vanishing Her" and "All or Nothing", and there is no reason for ordinary audiences to go to the cinema.

Although the overall numbers are not dazzling, this year’s National Day file still reflects some noteworthy changes. Chen Jin introduced that the Beacon database shows that the ratio of male and female viewers in this year's National Day show is more balanced compared to this year's market. Female viewers account for 54%, which is slightly higher than male viewers who account for 46%. In terms of age, the proportion of viewers over 40 years old currently exceeds 18%. It is quite outstanding, and is significantly higher than the market average this year. For example, the audience of "Volunteers: Heroes Attack" over 40 years old accounts for more than 28%. A large number of family viewers choose to take their children to watch "Volunteers: Heroes Attack" with three or more people. The proportion of people watching movies is close to 20%, which is very outstanding. In addition, the romance film "Ex 4: Young Marriage" has a single viewing rate of 35.1%, which is significantly higher than other films. Its young audience aged 24 and under accounted for as high as 36%, which is also the most prominent among the National Day films. It is deeply loved by audiences born in 1995 and 2000. Regionally, the box office share of third- and fourth-tier cities during this year's National Day holiday exceeded 42%, which is also the highest in history. The market downward trend is still obvious.

On October 6, when Chen Kaige and the Volunteer Army crew participated in a road show in Shanghai, he said, "I have a strong feeling that there are not enough viewers to see this movie. I hope that through everyone's joint efforts, we can make our audience Go more into the movies and watch the movie "Volunteer Army", so that things we will never forget will be firmly remembered in our hearts."

Although the National Day schedule is not as popular as expected, in the movie market in October, there will be no new blockbuster films to be released in the future. The traveling audience will return to their daily lives, and the players in the National Day schedule will still have room for follow-up.