The 2023 National Day movie schedule has officially come to an end. During this period, more than 10 new films were released, showing diversified themes and styles.
According to media reports, according to statistics from the National Film Administration, the total box office of movies during the 2023 National Day period (September 29 to October 6) was 2.734 billion yuan, with 65.1 million moviegoers. The box office of domestic films was 2.618 billion yuan, accounting for a market share of The ratio is 95.78%.
From content to type, what are the characteristics of this year’s National Day films?
On September 26, China's first war epic blockbuster "Volunteers: Heroes Attack" jointly produced by China News Network and others held a special China News Network viewing event in Beijing. Many of the main creators appeared at the viewing site to communicate with the audience about the stories behind the film. story. Photo by China News Service reporter Li Jun
Why do these videos attract attention?
Whether it's "Volunteers: Soldiers Attack", "Sturdy as a Rock", "The Ex 4: Young Marriage", etc., almost all of them have raised the expectations of some viewers when they are announced.
"Sturdy as a Rock" is directed by Zhang Yimou. The film brings together various elements such as anti-corruption, anti-crime, and suspense. Through an explosion, Su Jianming (played by Lei Jiayin) glimpsed the dark side beneath the bustling city.
Su Jianming and Li Huilin teamed up to investigate a criminal case involving huge interest groups. As the story gradually progressed, the cruelty and complexity of the battle between good and evil gradually emerged.
In this movie, the complexity of human nature and the acting skills of actors are all topics that attract more attention. The wealthy businessman Li Zhitian, played by Yu Hewei, was originally from a poor background. Later, he colluded with the corrupt official Zheng Gang, became ferocious and cruel, and did many bad things.
This character often carries a sense of arrogance, but many small details in the film depict Li Zhitian's inner fear: he will randomly select a room from a pile of room cards and temporarily choose a room to stay in; He will also show a tired expression.
Due to the blessing of the previous IP, "Exes 4: Young Marriage" has always been very popular. According to data from Maoyan Professional Edition, a total of 1.872 million people wanted to watch the film before its release. The film focuses on emotional relationships in contemporary cities, and its impressions once became a hot topic on social platforms.
Sufficient supply, diverse types and styles
In terms of content, there is a sufficient supply of National Day films this year, including history, crime, romance, suspense, comedy, animation and other genres. Each has its own highlights and provides audiences with ample room for choice.
As the first part of the "Volunteer Army" trilogy, "Volunteer Army: Heroes Attack" uses a panoramic perspective and multi-dimensional display of the historical context and little-known stories of the War to Resist U.S. Aggression and Aid Korea from the decision to send troops to the victory of the first and second battles. After the movie was released, some viewers commented that it exceeded expectations and that the scenes were "magnificent."
"93 International Train Robbery: Operation Moscow" directed by Qiu Litao brought together powerful actors such as Andy Lau and Zhang Hanyu, attracting many people to the cinema. It is adapted from "The Great Sino-Russian Train Robbery" and tells the story of the Chinese police's transnational anti-bandit campaign.
A woman shared her movie-watching experience with reporters: "Director Qiu Litao is good at shooting big scenes. At the beginning of "Operation Moscow", the fight scenes between the police and gangsters on the train were very 'burning', continuing the director's previous practice. style."
"Generally speaking, the relationship between people in the film is more like the Jianghu that you often see in Hong Kong movies. The plot is a little less interesting. However, "Operation Moscow" is still a movie worth going to the cinema. Movies to watch,” she said.
Relying on word-of-mouth to drive enthusiasm for movie watching
The "2023 National Day Movie Data Insight Report" shows that since the Spring Festival in 2023, the domestic film market has continued to pick up. Although the total box office failed to continue the popularity of the summer season, the overall performance of this year's National Day season is still remarkable.
Yin Tengyu, senior analyst at Maoyan Research Institute, said that as far as National Day movies are concerned, diversification of genres complements the diversity of content. "Sturdy as a Rock" focuses on anti-corruption crime themes, "Not So Passionate" focuses on groups with mental disabilities, etc.
Image source: Official Weibo of the movie "Sturdy as a Rock"
At the same time, the 6 cartoons released during the National Day period also met the viewing needs of children during the holiday. "Paw Paw Team Movie 2: Super Adventure" and "Beacon Bear: Mission to Mars" also reached a Maoyan score of 9.4 respectively. and 9.1 points.
Yin Tengyu analyzed that the overall box office trend of this year's National Day holiday was relatively stable. The market continued to fall on the second and third days of the holiday. Many films such as "Volunteers: Attack" and "Operation Moscow" showed a downward trend.
"Moreover, "Solid as a Rock" also made a counterattack to win the title on the second day after its release. Taken together, this shows that high-quality word-of-mouth has driven the audience's enthusiasm for watching movies. It is expected that National Day movies will still have long-term box office output after the holidays." Yin Tengyu said.
