Recently, the "Beijing Great Audiovisual" brand appeared at the Hong Kong International Film and Television Exhibition with 20 key literary and artistic projects such as "South and North". Since 2023, the Beijing Municipal Radio and Television Bureau has established a "Beijing Great Audiovisual" quality creation working mechanism, and has successively promoted 140+ high-quality literary and artistic projects, continuing to bring multi-dimensional high-quality content to the literary and art market.

"Beijing Audiovisual" booth

The Hong Kong International Film and Television Exhibition is open to pan-Asian countries and regions and has always been one of the best platforms for program copyright sales and procurement in the global film and television industry. The 20 key projects promoted by the "Beijing Great Audiovisual" brand this time include TV series, online dramas, cartoons, documentaries and other high-quality products in many fields, and each display various Chinese elements with deep content and national emotions, which not only helps to further Creating the "Beijing Great Audiovisual" literary and artistic boutique brand will also help Beijing-produced literary and artistic content stand out from an international perspective and demonstrate cultural confidence.

In the "Beijing Audio-Visual" brand booth at the Hong Kong International Film and Television Exhibition, popular dramas such as "South to North", "Welcome to Maillot Village" and "Dajiang Dahe: The Time Cantabile" occupied prominent positions. Among them, the recently concluded TV series "North and South", with its decades-long "Train of the Times" group portrait story, has exceeded 3 in prime time ratings in the Central Eighth Prime Time Period and is among the best in multiple ports. It has become the first hit blockbuster during the Spring Festival this year. This drama is also one of the works promoted by the "Beijing Great Audiovisual" brand this time.

"South to North" poster

Not only "South to North", since 2023, the "Beijing Big Audiovisual" brand has successively introduced the movies "The Wandering Earth 2" and "Man Jiang Hong", the TV series "All the Way to the Sun", "Nine Roads of Love", and online dramas to the literary and art market. "Jade Gate to the West", the online movie "Look Up to See Joy", the documentary "From Kaicheng to Panmunjom", the radio and television program "Beijing in Cultural Relics", the cartoon "Youth Song: Overseas Fairy Mountain Chapter", online short drama "Hello, Dear Passenger" and the online variety show "Here Comes!" "Beijing Central Axis" and other high-quality literary and artistic projects in many categories have gained a large number of audiences with high reputation and high popularity. The "Beijing Great Audiovisual" brand is becoming a benchmark in the content market with both hot hits and quality, gradually consolidating the "Beijing produced" brand. , must be a high-quality product" word-of-mouth effect.

Among the 20 key projects promoted by the "Beijing Big Audiovisual" brand in conjunction with the Hong Kong International Film and Television Fair this time, they also include high-quality works that will soon be seen by the audience. For example, "The Great Sea Road" tells the inspirational story of two young Gobi motorcycle enthusiasts who faced difficulties and obstacles in the magnificent historical changes of the new era and with the support of people of all ethnic groups, and finally entered the international stage. Adapted from Yi Shu's novel, directed by Wang Jun and starring Liu Yifei, the trailer of "Rose Story" has aroused the eager anticipation of a large number of viewers. As well as the period drama "Six Sisters", which tells the story of the tragic and joyful lives of the six sisters of the He family in a small southern town over the past fifty years, the historical drama "Zhang Juzheng", which is based on Zhang Juzheng, a representative figure in the annals of rational reform during the Wanli period of the Ming Dynasty, and "Kashgar". Works such as "Ancient City" and "My Altay" use immersive stories to take the audience into the magnificent world and cultural tourism customs of the Northwest and prairie.