On July 22, the launch ceremony of the "Watching the Olympics in Cinemas" - CCTV's 2024 Paris Olympic Games TV program live in cinemas was held at Beijing China Film International Cinema (China Film Club Store). It is reported that "Watching the Olympics in Cinemas" will be open to hundreds of cinemas across the country, and live broadcasts will include table tennis, badminton, diving, volleyball, basketball, football and other events. Faced with the new experience of watching the games in cinemas, athletes are also excited. Olympic champions Ding Ning and Dong Dong shared their personal excitement at the launch ceremony and also sent blessings to the Chinese athletes going to Paris.

Group photo of guests

The 33rd Summer Olympic Games will be held in Paris, France from July 26 to August 11, 2024, with 32 major events and 329 gold medals. In this Olympics, the Chinese delegation of 716 people will participate in 30 major events and 42 sub-events. It is particularly worth mentioning that the 2024 Paris Summer Olympics is not only an important historical moment for the Olympic Games to return to Paris after 100 years, but also a major sports and cultural exchange event held on the occasion of the 75th anniversary of the founding of New China and the 60th anniversary of the establishment of diplomatic relations between China and France.

Light and shadow build dreams for a new era, and it is time to set sail for the Olympics. The cooperation between China Media Group, China Film Co., Ltd., and China Broadcasting Satellite Co., Ltd. not only facilitates the realization of the idea of watching the Olympics on the big screen, but also opens up a multi-dimensional viewing field for sports events, and realizes the cross-border integration of multi-platform copyright content and resources in the two major cultural fields of television and film.

Pre-sales for CCTV's live broadcast of the 2024 Paris Olympic Games TV programs in theaters have started one after another.

Jiang Wenbo, a member of the editorial meeting of China Media Group, said in his speech that bringing the Olympic Games to cinemas is an important measure to keep up with the times and adapt to the development of practice. "This not only provides a new channel for the people to watch the Paris Olympic Games, but also builds a new platform for Chinese audiences to appreciate the style of Chinese athletes, feel the spirit of sports, and gather national sentiments."

Fu Ruoqing, Chairman and General Manager of China Film Co., Ltd., said that China Film is currently working intensively to complete the deployment of live broadcast. "This is not only a creative attempt to empower the Olympic Games with film technology, but also a further exploration of non-film content linked with Taiwan and film, and the innovative empowerment of the diversified development of cinema functions. It is also a cross-border integration of the Chinese film industry and international sports events, and an important step for China Film to expand new cultural boundaries and promote the development of culture and sports."

Ding Ning, an Olympic gold medalist and former national table tennis player, not only shared her precious memories of visiting the Chinese table tennis team, but also excitedly expressed her anticipation of watching table tennis matches on the big screen. "Just now, when I saw the promotional video of the Paris Olympics on the big screen, I was instantly shocked. I have already begun to imagine watching the table tennis finals in the cinema. It must be a wonderful experience."

Table tennis Olympic champion Ding Ning attended

Dong Dong, the men's trampoline champion of the 2012 London Olympics, is also looking forward to going to the cinema to watch the Olympic Games. He perfectly summed up the super attraction of watching Olympic events in the cinema with two words: "immersive" and "atmospheric".

Trampoline Olympic champion Dong Dong attended