In March this year, the "Notice of the State Film Administration on Promoting the Orderly Development of Virtual Reality Films" was officially released, marking that Chinese films are entering a new era. Traditional films and virtual reality films will present a new situation of "two flowers blooming".
On April 17, the development results of Xiying's virtual reality film industry were unveiled at the Beijing International Film Festival. Many virtual reality film projects, innovative software and hardware research and development results, and industrial ecological platform construction were officially released to the public, discussing with the industry the infinite possibilities for the development of China's virtual reality film industry.
Release site
After nearly a year of exploration, research and practice, Xiying Group has become a pioneer in the creation of domestic virtual reality films and the construction of industrial ecology, and is accelerating the production of multiple 3A-level virtual reality films. Among them, "Dream Back to Yan'an" will inherit the red spiritual spectrum in a new way, "Kucha Music and Dance" will use modern technology to present the ethnic integration on the ancient Silk Road, and "Shimao Eagle Bear" will use the bridge of technology to explore the origin of Chinese civilization more than 4,000 years ago... These upcoming virtual reality films will allow the audience to "walk into the movie" in terms of content creativity, spatial narrative, production technology, etc., and experience an unprecedented immersive experience.
Poster of the virtual reality movie "Dream Back to Yan'an"
The newly launched "sit-down viewing" and "large space" virtual reality standard theater full-stack solutions, through technological innovation, joint head-mounted display equipment, self-developed universal seats and other hardware equipment will soon be mass-produced and will be promoted in theaters, scenic spots, commercial and other scenarios across the country.
Virtual Reality Standard Theater
The customized head-mounted display "Xiying Xiaopai" jointly developed by Xiying and the industry's leading enterprises is the world's first virtual reality movie head-mounted display device, which achieves a movie-level viewing experience with binocular 8K and ultra-wide field of view, and adopts a lightweight design, weighing only 185 grams, to achieve the ultimate immersion and comfort. The independently developed "boundless universal seat" has a number of patented technologies. Through potential energy posture interaction, it can accurately identify the audience's movements and provide real-time feedback, and is compatible with various virtual reality movie content and scenes.
Virtual reality theater seats
At the same time, localized high-performance rendering is achieved through "edge computing", combined with "data streaming" technology to ensure low-latency transmission, which effectively solves industry pain points such as computing power support, theater deployment and market promotion, and provides a solution that can be promoted on a large scale.
Last September, the "Xi'an XR Film Industry Base" was unveiled and settled in Xiying. The renovation and construction has been fully launched and will be put into use this year. The base is equipped with professional facilities such as "motion capture", "high-precision scanning array", "AI 3D modeling", "rendering computing service", etc., and has built platform systems such as "AI-assisted script creation", "technology sharing and development", and "digital asset database". In conjunction with universities and scientific research institutions, it has jointly built a virtual reality film industry-education integration body, forming a complete industrial ecology covering content planning, development and production, technology research and development, exhibition experience, equipment exhibition and sales, education and research, and striving to build a leading and most creative source of virtual reality films in the country.
