"Short videos have become an important channel and platform for spreading Chinese civilization and displaying the spirit of the times with their unique communication power." At the award ceremony of the 6th Short Video Competition and the 4th College Student Short Video Competition of the Shanghai Television Artists Association held at the Shanghai Art Hall on July 18, Wang Jianjun, chairman of the Shanghai Television Artists Association, pointed out the core value of the competition in his speech.
Trophy for the Best Work Award in the Social Competition Unit
After four months of collecting works, the competition attracted more than 40 film and television production organizations, short video creation enthusiasts from more than 20 provinces and cities, and students from nearly 122 universities and colleges, and received a total of 3,839 entries. The jury, composed of cross-border experts, senior people in the film and television industry, and university scholars, conducted multiple rounds of rigorous reviews on the ideological depth, artistic expression, and innovative value of the works, and finally selected 67 award-winning works.
Among them, the social competition unit selected 6 "Best Works Awards", 8 "Excellent Works Awards", 10 "Good Works Awards", and 16 shortlisted works; the university competition unit selected 10 "Top Ten Works Awards" and 10 shortlisted works. In addition, the best creativity, best narrative, best visual, best production, best series, and best popularity awards were selected, 2 excellent communication awards, and 6 units were awarded excellent organization awards.
Award ceremony
The jury unanimously agreed that the creators showed a deep concern for social issues and a conscious commitment to cultural heritage. The works of young students were particularly eye-catching, and the creative trends, technical explorations and cultural value connotations contained in them reflected the social responsibility and innovative vitality of contemporary college students. The creators used a lens language full of warmth and power to integrate the grand narrative of the times into the daily life, and presented a credible, lovely and respectable new picture of China on the small screen.
At the award ceremony, many winners shared their creative processes and thoughts, with "people" and "life" always being the core of their creations.
"The Sound of Wind", which won the "Top Ten Works Award", used AI technology, but the creator Chen Dian said bluntly: "What is being competed is aesthetics and artistic conception, which cannot be replaced by AI." Chen Lingshu, the creator of the "Best Work" "The Delivery Man in the Mountains", said via a video link that the work originated from the record of the problem of "difficulty in eating" for left-behind elderly people in remote mountain villages, and "the stories in the mountains are worth seeing."
During the competition, the organizers carefully planned and successfully held nine public lectures on short video creation. In order to promote the innovative development of short videos, a special forum was held at the award ceremony with the theme of "Short videos have entered the AI era. Are short dramas a new outlet for short videos?" Focusing on the application and expansion of AI technology in the creative field, experts were invited to discuss the innovative development and future trends in the field of audio-visual art creation with the award-winning representatives of this competition.
Subsequently, the Shanghai Television Association will showcase outstanding works on major mainstream media and new media platforms, and recommend them to represent Shanghai in higher-level competitions such as the "Asian Micro Film Festival", focusing on strengthening the cohesion and training of short video creation talents and promoting the prosperity and development of literary and artistic creation.
