At the recently opened 2025 Guangzhou International Auto Show, SAIC Audi showcased its entire model lineup and announced the official launch of the Audi E5 Sportback quattro trim, priced at a limited-time price of 279,900 yuan, along with multiple user benefits.
Meanwhile, the AUDI E SUV concept car made its global debut, with its production version planned for launch in 2026, further expanding the brand's electric vehicle product portfolio.
It is reported that the Audi E5 Sportback quattro performance model features three major upgrades in handling, driving technology, and comfort features: It is equipped with 20-inch wheels and supercar-grade 285-width dual tires to improve cornering and high-speed stability; all models come standard with air suspension, CDC variable damping dampers, and a rear-wheel steering system to optimize dynamic response; and new luxury features include front seat massage, rear seat heating, privacy glass, and a BOSE sound system. The new car is based on an 800-volt high-voltage platform architecture, equipped with front and rear dual motors, with a combined power of 579 kW, a maximum CLTC range of 773 kilometers, and can add 380 kilometers of range with just 10 minutes of charging.
In terms of intelligence, the model is equipped with a Qualcomm 8295 chip and the AUDI OS operating system, and has partnered with the Chinese technology company Momenta to develop an assisted driving system adapted to China's complex road conditions. Furthermore, the entire E5 Sportback series will receive its first OTA upgrade at the end of this month.
While focusing on the new energy vehicle market, SAIC Audi continues to promote intelligent upgrades in the field of gasoline vehicles.
In the realm of gasoline-powered vehicles, the flagship A5L Sportback model has officially commenced deliveries. The new car is equipped with a high-power engine and an MHEV plus mild hybrid system, supporting low-speed pure electric driving and achieving an assisted driving experience close to that of an electric vehicle based on a new electronic architecture.
In terms of service network, SAIC Audi recently upgraded nearly 200 showrooms nationwide and expanded to nearly 160 full-service customer centers as of November, with after-sales reception volume increasing by 700% year-on-year. It is expected that by the end of the year, 240 customer centers will be built in more than 100 cities, covering the full life cycle service needs of customers.
Looking to the future, SAIC Audi will continue to promote product innovation and technological upgrades, deepen its layout in both fuel and electric vehicles through a dual-brand strategy, and bring Chinese consumers more diverse and higher-quality luxury travel options.
