The Paper won the third prize in the short video unit (news category) for the series of videos of "Big Country and Small Town"
On August 17, 2022, the list of winners of the 12th Beijing International Film Festival was announced. The Paper won the third prize in the short video unit (news category), and the winning work was "Big Country Town" created by the original video department of the Video Center in 2021. The series of videos is to explore the lens of journalists to these Chinese towns that are dotted with different characteristics, and lead the world to appreciate their novelty and magnificence.
It is reported that in 2021, when Peng Mei News focuses on rural revitalization, it carefully planned, filmed and produced a series of videos of "Big Country Town", which respectively described "Aerospace Town", "False Eyelash Town", "Cotton Town" and "Photoelectric Town". The development stories of novel and characteristic towns such as "Surf Town", "Ski Town" and "Wine Town". Adhering to the humanized narrative feature of "small but beautiful", it highlights the youthful voice, strong continuity, and clear theme. When the rural revitalization is presented in a story-based audio-visual language, the related videos are spread over 70 million times on the entire network! In particular, the relevant reports of "Tibetan Carpet Town" and "Cotton Town" have also achieved good dissemination effects in the international Internet public opinion position.
The Beijing International Film Festival is hosted by the China Central Radio and Television Station and the Beijing Municipal People's Government. This year's Beijing International Film Festival has added a new "short video unit" for the first time, including five types of news, life, knowledge, entertainment, and creativity. With the theme of "China and the World in Short Videos", short video works within 10 minutes are collected from domestic and foreign creators, and creators are encouraged to create a rich and three-dimensional image of Chinese culture, show the style of China in the new era, and open the entry of short video image creation. A new era for mainstream international film festivals. After preliminary review and review by authoritative experts in academia and industry, The Paper's work stood out among 158 shortlisted works and won the third prize for short video (news category). This is the first time The Paper has won a film festival award, demonstrating its professional standards in the video field. 
The "big country" has formed the IP of the Surging News Video Center
"Big Country" has formed the IP of the Surging News Video Center. The series of videos has been planned since 2019, and a theme is completed every year. Each season of videos contains 8-9 short videos, each 5-9 minutes. Good deeds are good, but the constant is that journalists pay attention to the "small incisions" in the context of poverty alleviation and rural revitalization. "Big Country Bridge" was launched in 2019, "Big Country Small Road" was launched in 2020, and "Big Country Town" was launched in 2021. Every year, this series of videos has won some achievements in relevant selections: "Big Country Bridge" won the 2019 National Radio, Film and Television Administration Outstanding short video of the year, the third prize of the 2020 Shanghai News Award for Media Integration Works (Short Video Feature Report); "Big Country and Small Road" won the 2021 State Administration of Radio, Film and Television's 2021 excellent online audio-visual program on the theme of "Promoting Socialist Core Values and Building a Chinese Dream"; In 2022, "Big Country Town" won the third prize in the short video unit (news category) of the 12th Beijing International Film Festival.
The success of this achievement stems from The Paper's persistent pursuit of thoughtful and in-depth content. The video center pays attention to the innovation of video language at the core of news and main melody, and skillfully combines news placement and storytelling, and works together to launch a number of video products that are watchable and disseminated, showing that it must also accelerate in the video field. The grand vision of becoming an influential new mainstream media on the Internet.
