In 2023, Dragon TV celebrates its 20th birthday. On the afternoon of October 23, the "Dragon TV 20th Anniversary Restart Event" was held in Shanghai.
"In the past twenty years, I have hosted so many evening shows on Dragon TV that it is difficult to count. But the one I did not appear on was the most unforgettable one. Because I used my own voice to become the representative of that important historical moment. A small part." The most unforgettable thing about host Cao Kefan was his work as a voiceover narration host for the opening ceremony of the Shanghai World Expo in 2010.
In the autumn of 2003, Dragon TV was born by the Huangpu River. Over the past 20 years, it has adhered to the principle of "building a news station and strengthening culture" and launched a number of famous news columns, good variety shows, and good film and television works. It has national influence, credibility, and leadership, ranking among the first-tier satellite TV camps. In addition, Dragon TV's media integration has also made great progress. China Audiovisual Big Data shows that Dragon TV has nearly 80 million daily active users on both large and small screens, and the average monthly active users exceeds 340 million. Dragon TV has given its 20-year-old self a report card to be proud of - growing against the trend on traditional soil and expanding rapidly in emerging areas.
These impressive achievements are inseparable from the hard work of Dragon TV’s front and backstage staff.
On the day of the event, 20 media workers from Dragon TV and SMG brother departments, including Cao Kefan, Ye Rong, Shi Jianing, Hou Jie, and Qin Bo, recited "The Power of Dreams" with the theme and shared with the audience their journey of growing up with Dragon TV. The twenty moments are the beacons in the development history of Shanghai TV, and they are also the common memory of every "tomato person".
Theme recitation "The Power of Dreams"
News anchor Ye Rong recalled: "At 9 pm on October 23, 2003, I started the evening news broadcast in the studio. 'Welcome to "Live in Shanghai"', this was my opening remarks. And followed closely The call sign changed from 'This is Shanghai TV' to 'This is Dragon TV'."
Shi Jianing, deputy director of Dragon TV Center, answered why a creative team from Shanghai was able to open up a "blue ocean" in China's comedy variety show circuit with a large number of programs such as "Happy Comedian"? "Behind this, there is the spirit of opening up territory for Dragon TV, the courage to be the first, and the confidence that the Shanghai TV production team has accumulated over the years."
In the interactive session "Old Tomato Friends Reunite in the East", many "Old Tomato Friends" came to the scene specially.
Yue Yunpeng recalled the moment when he participated in "Happy Comedian" and won the championship. He said: "That moment was really the moment when the gears of my destiny began to turn. From here, I moved to a broader stage step by step, but every time I competed with Dragon TV When we cooperate, we feel like we are home.”
Cao Kefan, Yue Yunpeng
Lu Chao, founder and CEO of Yaoke Culture, said that many popular dramas produced by Yaoke, such as "The Art of Mind", "Settle Down" and "Breakout", are broadcast on Dragon TV, and they also co-created the era report drama "Together" with Dragon TV. ", "The biggest reason for the birth of these hot products is that every time we cooperate with Dragon TV, we can feel Dragon TV's pursuit of quality." Dragon TV and Sina Weibo, as comprehensive strategic partners, have On to the tenth year.
Sina Weibo CEO Wang Gaofei shared at the event, "In the past ten years, we have worked together to create many classic Taiwan network cases. The TV series "Dajiang Dahe" and "An Jia", the variety shows "Extreme Challenge", "Our Song" and cross-border The Spring Festival Gala each year was an IP that gained both popularity and reputation on Weibo. During the period, Weibo also teamed up with Dragon TV to create "Weibo Night" many times. Dragon TV's brand temperament is just like the city of Shanghai, combining fashion, The international style is perfectly integrated with the warmth of humanity and humanity, which is also in line with the demands of current Internet users. I look forward to the next twenty years of Dragon TV, and we will tell the story of dreams together."
Audiences from all over the world also came to the scene to send blessings to Dragon TV. The 86-year-old Aunt Zhu said: "What I like to watch most is "Extreme Challenge" and "Our Song"." Uncle Fu is an out-and-out old Beijinger, but he has been living in Shanghai these years, "Dragon TV's The program also became a window for me to understand Shanghai. I learned a lot of Shanghai gossip from Dragon TV."
A number of masterpieces were promoted at the event, such as "Why China", "Chinese Archaeological Report", "All the Way" and "Thoughts Shine on the Journey". At the same time, the SMG International Communication Center, newly built by the Shanghai Radio and Television Station Integrated Media Center, was officially established. It is committed to creating a flagship video product for "Shanghai City Image External Promotion" and showing the "Shanghai Sample" of Chinese modernization.
"The Journey of Thoughts"
Among them, the large-scale archaeological documentary "Why China" will use longitudinal time as a clue to trace the foundation, origin and early formation and development of Chinese civilization. It has been selected for the "Recording China" communication project of the Central Propaganda Department and the "14th National Radio and Television Administration" Five" documentaries focus on topic selection. "Chinese Archeology Report" is the first TV news column in the country focusing on archeology and cultural heritage. It is also an important part of SMG's "Exploring the Origin of Civilization and Looking at the East" series of projects to strengthen cultural confidence and disseminate and interpret traditional Chinese culture. The environmental protection public welfare documentary program "Along the Road" adopts a shooting method that combines reality shows and documentaries to see the big from the small, using actions to replace tasks, and explores what "green modernization" is in the dialogue with nature. "The Journey of Thought" closely follows the theme of the theme education, and takes the standpoints, methods and viewpoints that run through Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, that is, "six must persist" as the starting point. Each episode revolves around one "must persist" and reshapes Major theoretical program models and communication patterns.
"Walk Forward"
SMG International Communication Center will make every effort to build the core product "ShanghaiEye" into the first video window for international communication of Shanghai's city image, forming a unique style that is clearly different from other domestic media for international communication.
On the occasion of Dragon TV's 20th birthday, Dragon TV and Diandian Xingyi made a joint charity snack, which is sold online on Tomato Mall, Douyin and b+. For every sale, 20 yuan will be given to the autism employment practice project. .
Shen Jun, Secretary of the Party Committee and Chairman of Shanghai Culture, Radio, Film and Television Group Co., Ltd., said, "If you never forget it, there will be a response. The best gift for the first 20 years is that we work together to create a better 20 years in the future."
