Spring has come to the sea, and the flowers are in full bloom. At the time of bidding farewell to the old and welcoming the new, Shanghai Radio and Television Station has carefully created high-quality Spring Festival programs to present an audio-visual cultural feast to audiences at home and abroad. At this time of reunion, let's enjoy the wonderful content online and offline.
Spring Festival Gala brings joy to the screen
"Spring in the East, Good Flowers in the East - 2025 Dragon TV Spring Festival Gala"
Dragon TV’s prime time has a series of great shows, with many exciting evening parties locking in the prime time in the evening to create a Shanghai-style variety show New Year feast.
The "2025 Science and Technology Innovation Spring Festival Gala" will be broadcast at 23:00 on January 27, the eve of the Chinese New Year. The whole gala is themed "Sounding the Horn of Science and Technology Innovation" and based on the concept of "Science and Technology are the Primary Productive Forces". It aims to find role models of Chinese science and technology innovation and create a knowledge-based gala full of critical thinking and humanistic care.
On January 29, the first day of the Lunar New Year, at 19:30, the Dragon TV Spring Festival Gala will be launched. It will be themed "You are Shanghai!", promoting the culture of the Spring Festival and talking about the feelings of home and country. It will present a unique and joyful feast with creative and ingenious singing, dancing, language and other programs, combined with cutting-edge stage technology, to spend a happy, peaceful, warm and exciting Shanghai New Year together.
At 12:00 noon on the first day of the Lunar New Year, Oriental TV will broadcast the "2025 Spring Festival Gathering of People from All Walks of Life in Shanghai" and at 22:00 on the News Comprehensive Channel on the same day, with the theme of "Building a People's City Together and Drawing a Picture Book of Happiness", including songs, dances, situational poems, folk music performances, opera medleys and other wonderful programs.
The "Hundred Flowers Welcome the Spring - 2025 Spring Festival Gala of Chinese Literature and Art Circles" was launched at 21:00 on January 30, the second day of the Chinese New Year. With the theme of "Singing for Family Reunion, Hundred Flowers Set Off Again", it was promoted with "family" as the keyword. At the same time, it integrated hot cultural events, and cultural celebrities gathered together to sing the main theme of patriotism, inheriting and promoting the excellent traditional Chinese culture. At 23:50 on the same day, the "Happy Tianshan·Chinese Feelings - 2025 Xinjiang and Xinjiang-Assisting Provinces and Cities TV Spring Festival Gala" was launched. People of all ethnic groups celebrated the Spring Festival, shared Chinese feelings, and built the Chinese dream together, showing the remarkable results of the provinces and cities that assisted Xinjiang in supporting Xinjiang.
The "2025 China Internet Audiovisual Festival", which will be launched at 20:15 on January 31, the third day of the Chinese New Year, will use cross-border integration as the keyword, focus on the era theme of the Chinese Dream, and concentrate on displaying the high-quality content of Internet audio-visual in the new era.
On February 1, the fourth day of the Lunar New Year, the public welfare environmental protection documentary program "Moving Forward 2" will continue to be broadcast at 20:15, advocating an environmentally friendly lifestyle of harmonious coexistence between man and nature.
"Joyful Drama Party"
"Happy Drama Party" will be launched at 21:10 on February 2, the fifth day of the Chinese New Year. "Because of short plays, we gather together". Through the "drama +" concept, combined with sketch, singing and dancing performances and other more novel and open variety show forms, it will lead the audience to experience a feast of emotion and laughter.
During the Spring Festival, the Urban Channel will broadcast a series of high-quality evening parties with the theme of the New Year Cultural Festival. From the first to the seventh day of the first lunar month, the "2025 China Internet Audiovisual Festival", "A Hundred Flowers Welcome the Spring"-Chinese Literature and Art Circles 2025 Spring Festival Gala", "2025 Silk Road Spring Festival Gala", "That's Me" Zhu Fengbo's Representative Works Concert and "Music Resonance of Shanghai-Hong Kong Classics" Twin Cities Concert will be broadcast in prime time every evening.
Haha Xuandong Satellite TV will broadcast "Auspicious Snake Brings Good Luck to the Happy New Year" 2025 Haha Xuandong Satellite TV National Children's Spring Festival Gala from 15:30 to 18:30 on January 28 (New Year's Eve). It will integrate nearly 50 children's programs in the Yangtze River Delta region, including songs, dances, languages, instrumental music and other artistic forms of expression, showing that "a strong youth means a strong China" and children's hearts compose the Chinese dream together.
"Watch the East" APP starts a new journey
The "Watch the East" APP, the main new media platform of Shanghai Radio and Television Station, has been fully upgraded. During the 2025 Spring Festival, it will present wonderful programs to the audience, including the Anhui Satellite TV Spring Festival Gala on January 27, the Oriental Satellite TV Spring Festival Gala on January 29, and "Moving Forward" on February 1.
At the same time, a special theme of "snakes" will be launched, and classic programs such as "Laughing Old Alley", "Sisters at Home" and "Go Fighting" will be broadcasted 24 hours a day. During the Spring Festival, a special area of "Chinese Dream, New Journey" will be launched to show high-scoring online TV series, cartoons, variety shows, documentaries, and short videos, covering multiple themes such as life, Chinese treasures, beautiful rivers and mountains, and the beauty of the world. In addition, a "New Year's Fun Fair" will be launched to push short videos with a New Year flavor to users, such as the "Greedy Snake" Battle, "Let's Talk About "Snake" Licking Blessings", and "Be a "Snake" Fashionable Spirit in the New Year", so that the audience can watch happily and have a good year.
Audio-visual hot spots flourish
All channels of Shanghai Radio and Television Station have carefully planned special editions for the Year of the Dragon Spring Festival, offering wonderful content such as documentaries, finance, sports, music, culture and travel, as well as a flourishing offline performances and cultural activities, bringing you a full-scale holiday experience.
During the Spring Festival, Dragon TV will continue to present high-quality documentaries. From New Year's Eve to the sixth day of the first lunar month, it will open a documentary line at 8 a.m. and broadcast the documentary "Potala Palace" dubbed by Hu Ge. This film is the first to show the full picture of the Potala Palace, a cultural treasure of mankind, and show this miracle of human civilization created by generations with their labor, wisdom and aesthetics.
China Business Network will launch a number of high-quality financial feature films, such as the special New Year plans "New Year Talks" and "Year-End Talks", as well as a number of high-quality financial vertical programs such as "China Business Network's Annual Financial Thinkers Ceremony" and "China Business Network Big Broadcast".
On the fourth and fifth days of the Lunar New Year, Five Star Sports will broadcast live broadcasts of the 2024-2025 NBA regular season games between the Suns and Warriors (February 1) and the Lakers and Knicks (February 2). The 2024-2025 FIBA Basketball Champions League, organized by FIBA, has entered the play-off stage, and Five Star Sports will broadcast highlights of four games during the Spring Festival.
"The whole family comes to play" is a traditional program of the "Chess and Chess" program during the Spring Festival. This year, the program will invite four families, one man and one woman, to play seven games in a row. From New Year's Eve to the sixth day of the first lunar month, it will be broadcast on the Five Star Sports Channel at 18:00 every day.
From New Year's Eve on January 28 to the seventh day of the first lunar month on February 4, spanning the Beginning of Spring solar term, Shanghai News Radio, Voice of the Yangtze River Delta, Archimedes APP, and Huaxizi Video Account launched an 8-day special Spring Festival program "Spring at Sea, Flowers Blooming", which will be broadcast live from 9:00 to 12:00 every day. Focusing on topics such as folk culture, film festivals, cultural tourism, etc., guests are invited to discuss new holiday trends and focus on new consumption vitality.
"Welcome the New Year with Laughter and Golden Snake Celebrates Spring - Shanghai Comedy Troupe's Special Performance of Fine Comedy and Variety Show"
Colorful culture celebrates the Spring Festival. During the Spring Festival, the art troupes and theater chains under Shanghai Media Group have carefully planned more than 60 wonderful performances, including the intangible cultural heritage art feast "Welcome the New Year with Laughter and Golden Snakes Celebrate the Spring-Shanghai Comedy Troupe's Special Performance of Fine Comedy and Opera" and Shanghai-style shadow play "Nine-Colored Deer", as well as Chinese and foreign classics, such as the drama "The Deer and the Cauldron", the satirical comedy "Private Life", and the fine cultural tourism resident performances "Time Travel 2" and "Happy Circus". Among them, He Nian directed the drama "The Deer and the Cauldron" again after 16 years, which triggered a wave of ticket purchases. The plot is magnificent and the laughter is dense, just to make the audience laugh and celebrate the Spring Festival.
From the first to the sixth day of the first lunar month, the Oriental Pearl Radio and Television Tower will create an immersive experience of "real and fake wax figures". A group of burlesque actors will dress up as wax figures, mixed in with the real wax figures, bringing vivid image creation. The 0-meter lobby will also have a furry party "Snake Brings Fortune" New Year flash mob and other activities. From the first to the third day of the first lunar month, the Oriental Land will launch the "Snake New Year, Colorful Land" theme event. The park will launch cute little trains, elegant carriages, costumed knights, funny clown interactions and other exciting parades. The hotel also set up folk stalls such as sugar painting, dough modeling, and paper cutting.
Movies, Animation, Family Fun
During the long Spring Festival holiday, wonderful TV dramas are indispensable. Shanghai Radio and Television Oriental Satellite Channel, Urban Channel, News Comprehensive Channel, Oriental Video Channel, Haha Xuandong Satellite Channel and other major theaters carefully arrange and broadcast excellent TV dramas with rich themes, and broadcast multiple episodes in a row for the whole family to enjoy.
During the Spring Festival, Dragon TV's prime-time "Golden Theater" will broadcast "Trident 2" at 19:30 on January 23. The drama, starring Chen Jianbin, Dong Yong, and Hao Ping, tells the story of three middle-aged policemen known as the "Trident" of the Municipal Bureau, who are determined to fight fraud and combat crime. The daytime theater will broadcast multiple episodes in a row. The morning theater will broadcast the 2024 hot period drama "Alley People"; the afternoon classic theater will broadcast 7 episodes in a row, including the costume love TV series "Longing" starring Yang Zi and Zhang Wanyi and the Shanghainese version of the hit drama "Flowers" starring Hu Ge, Ma Yili, Tang Yan and others.
A new morning overseas theater replay line has been added. From January 20 to February 9, a newly restored high-definition dubbed version of the classic overseas drama "The Man from Atlantis" will be broadcast every morning at around 6:15, allowing the audience to relive the classics and feast their eyes.
From the first to the seventh day of the Lunar New Year at 21:00, the Urban Channel will broadcast a variety of high-quality Shanghai-produced films, including "Love Mythology", "The Climbers", "The Thousand Miles Home", "Miracle•Stupid Kid", "30,000 Miles from Chang'an", "Stubborn Radish", and the dance drama film "The Eternal Waves", as well as the series of legal education short plays "Mr. Bao, It's 2025!"
During the Spring Festival, the Golden Theater of the News Comprehensive Channel continued to launch the "drug enforcement + undercover" story, broadcasting "The Substitute Under the Blade". The non-Golden Theater broadcast urban and emotional dramas "Holiday Warmth" and "Even if the Wind Rises" as well as the modern revolutionary TV series "Special Operations".
The Golden Theater of Oriental Video Channel broadcasts "Home" and the spy drama "Mask". "Home" shows the story of Shanghai citizens represented by Feng Xiaoqin and Gu Qingyu, who work tirelessly in the quagmire of life; "Mask" tells the story of Li Chunqiu, a military spy who has been lurking in Harbin for ten years and is suddenly awakened, achieving a transformation and awakening of faith.
Haha Xuandong TV channel selected four excellent works to be broadcast during the Spring Festival, including the animation "Magic Library", "Ask the Design" produced by bilibili, the documentary "Ginseng", and the reality show "Nice to Meet You Season 3". Two wonderful animations "Tyrannosaurus Rex Season 2" and "Octonauts" also made their debut on the big screen of Haha Xuandong TV.
Let the world fall in love with "Chinese New Year"
Around the 2025 Spring Festival, news columns such as Dragon TV and News Comprehensive Channel's "Oriental News", "News Report" and "News Perspective" will focus on themes such as "increasing joy, boosting confidence, and promoting consumption", "Visiting the grassroots during the Spring Festival" and "Cultural China Tour". They will carefully plan and launch 10 series of reports on economy, culture and the spirit of the times, special pages and 3 groups of international communication reports.
Who can inherit the intangible cultural heritage of snakes?
Intangible cultural heritage enters campus, and the inheritance is in the hands of young people! Haha Xuandong TV launched the "News Classmates" New Year special program - "Who Can Inherit Intangible Cultural Heritage?" The program brings together world-class, national-level, and municipal-level intangible cultural heritage projects, and invites national-level intangible cultural heritage inheritors and young inheritors active in campus intangible cultural heritage clubs to participate in the recording, allowing young children to experience the rich and colorful intangible cultural heritage of the Chinese nation, adding a touch of cultural color to the Spring Festival.
The ShanghaiEye new media platform has launched a series of short video reports titled "Towers around the world light up in 'Chinese red'". It will also launch a medium- to long-length English video with the theme of "My Chinese Festival" that highlights China's traditional culture and humanistic values, using a diversified and three-dimensional approach to spread Chinese culture overseas and make the world fall in love with the "Chinese New Year".
During the Spring Festival, Yicai Global will launch the "Global Figures" column, focusing on the world's popular key figures, deeply analyzing their backgrounds, governing philosophies and possible changes in the future, presenting readers with a three-dimensional and diverse picture of international figures, helping readers grasp global dynamics and gain insight into future trends. At the same time, it will also give full play to the advantages of overseas platforms, focus on the changes and dynamics of the Chinese consumer market, show overseas audiences the prosperity of the Chinese consumer market and the strong driving force of economic development, and enhance the confidence of global investors in China.
Interactive screen integration for fun
BesTV Shanghai IPTV and Oriental Cable TV will launch the "Snake Dance New Year" theme page, integrating film, drama, variety show, children's and other highlights. BesTV Internet TV platform combines various programs such as Oriental Satellite TV Spring Festival Gala, Internet Audio-visual Festival, and popular films and TV programs throughout the year to produce New Year specials. The "Colorful Drama" area will launch the "Zhou Xinfang Memorial" special to commemorate the 130th anniversary of Zhou Xinfang's birth.
BesTV's big screen continues to broadcast the satellite TV's opening drama of the year "True Heroes", and the new series "Legend of the Magpie Blade Gate Season 2" and "Rural Love 17". The urban workplace drama "Rose Storm" and the ancient costume love fantasy drama "White Moon and Brahma Star" continue to be updated. The annual "Detective Conan" theater version "Detective Conan: The Million Dollar Five-pointed Star" is hotly launched, and the children's key IP "The Fantasy Adventure of the Milk Dragon" and "Peppa Pig Mini-Series Season 2" are heavily launched, and the 2025 BWF new season will be broadcast live in full.
SMG Interactive's Hot Sports and New Vision channels will "broadcast live non-stop during the Spring Festival", and will broadcast a live broadcast of the NBA regular season every day, as well as a selection of NBA game broadcasts, leading the audience to review the top competitions.
Note: The specific program arrangement is subject to the broadcast on the day.
