On December 20, the 2024 Dragon TV·BesTV Open Conference was held in Shanghai, announcing the dual-screen strategy of Dragon TV and BesTV as well as the development of cultural technology, documentary special topics, outdoor culture and tourism, extreme music variety, comedy decompression, and games. The content layout of eight major tracks including physical fitness, quality life, and large-scale events. On the same day, the first batch of artist lineups for "Dream Come True · 2024 New Year's Eve Ceremony" was announced.
Weng Weimin, Center Director of Dragon TV
Weng Weimin, deputy secretary and director of the Party Committee of Dragon TV Center and general manager of Shanghai Oriental Entertainment Media Group Co., Ltd., introduced at this open conference that after nearly four years of coupled development, the two major media platforms will be fully coordinated by one management team in the future. content production, digital marketing, brand promotion, membership system, offline activities and e-commerce operations to re-build a new mainstream media digital business base.
In his view, Dragon TV’s “background” is always “China Red”, and its “background” comes from the city’s unique Shanghai-style cultural temperament and the strategic thinking and industry promotion of “Taiwan-wide Satellite TV”; It comes from the inheritance of program quality from generations of radio and television people, and from the Dragon TV platform that has pioneered the trend and created many "phenomenal blockbuster variety shows". In 2024, Dragon TV will rationalize the layout of the golden page according to the audience's viewing characteristics, especially opening up the 22 o'clock 22 o'clock slot of the integrated screen weekly theater on Thursdays and Fridays, and focusing on leading innovative variety shows and integrated screen innovative variety shows on Saturdays to enhance integration. The attractiveness of screen content.
In 2024, BesTV's "New Hive Plan" will focus on building a dual-platform content innovation ecosystem, aiming to encourage more social production forces and individuals to devote themselves to innovative frontier fields such as micro-short dramas, new concept variety shows, and AIGC. Create more novel, popular, and investment-prospecting programs.
Further opening the window for the audience to pursue Chinese traditional culture
The large-scale integrated media New Year's Eve live broadcast "Sunrise Oriental Science and Technology Chasing Light" is about to be fully upgraded. With a 30-hour New Year's Eve live broadcast, it will focus on celebrating China's scientific and technological innovation achievements. At the same time, the newly established Shanghai Media and Media International Communication Center will also rely on the international communication super video IP ShanghaiEye to comprehensively tell the wonderful story of Shanghai's urban development and show a "city sample" of Chinese modernization.
At the same time, Dragon TV will focus on building a "culturally strong station" to create two major IPs: "Exploring the Origin of Civilization to See the East" and "Chinese Cultural Program Series". Not only are word-of-mouth programs such as "This Is China", "Future China Season 3", "Why China", and "Sven Jiangnan Season 3" back as scheduled, but the documentaries "Chinese Creation Myths", "Big Jiangnan", "Jianghai Heritage" Jane: Yangtze Estuary No. 2" and the cultural and museum news TV program "Chinese Archeology Report" will also further open the window for viewers to pursue Chinese traditional culture.
Dragon TV news anchor Ye Zilong promotes "Chinese Archeology Report"
The recently well-received "Along the Road" will continue to be filmed in 2024. It will use a combination of reality shows and documentaries to shoot, see the big from the small, and polish the "green" distinctive background of Chinese modernization. The third season of "Future China", which brings together top scientists, has been completely upgraded, innovatively using AI movies to present scientists' imagination of the future, and continuing to create a sense of technology, the future, and youthfulness. The third season of the country's first classic text reading program "Sven Jiangnan" will take the 10th anniversary of the "Belt and Road" as an important opportunity to launch "Jiangnan Connecting the World".
"Comprehensive N Generation" Breakthrough with New Ideas
At this open conference, achievements in music variety, comedy, cultural tourism and other tracks were neatly unveiled.
The outdoor cultural tourism track will usher in the tenth season of "Extreme Challenge" with the theme of "Return" next year. The reunion of three generations of "Extreme Challenge members" not only witnessed the growth of new and old friends, but also allowed the audience to experience The rapid development of the motherland. "Extreme Challenge Treasure Tour·Harmonious Village Season" is the first major variety show to be integrated and operated. For the first time, it adopts BesTV's exclusive broadcast method and the network's backstage broadcast method. The program guest Su Xing lamented at the open conference that this recording made him Feeling the vitality of rural revitalization, "I hope more people will switch from Citywalk to Countrywalk after seeing our program."
Guests of the fourth season of "Extreme Challenge Treasure Tour" wake up
The ultimate music variety track, the sixth season of "Our Song" will open the IP co-creation plan, and strive to create different tracks such as youth, international, and offline; the third season of "Philharmonic City" will cooperate with top music producers Cooperating with offline musicals to help the development of Shanghai-style musicals; "Twelve Movements" will compose musical poems for twelve life stories, gathering the power of the music industry to create an album that tells life with music and celebrates life with singing.
"Unparalleled Live" will go out of the studio and go to the spiritual home where powerful singers start and grow, creating an unprecedented music scene. "Please take your seat on the limited-time stage" focuses on the newcomer stage, asking the audience to judge for a limited time, so that the beautiful new songs can stand out. Lin Hai, the program producer and famous satellite TV host, said that he hopes that more popular works will emerge during the dissemination of this program on large and small screens and offline LIVE HOUSE.
"Open Mic Tonight" Season 2 Host Yue Yunpeng
Comedy decompression track, "Open Mic Tonight" and "Starting!" The second season of the sitcom "Twin Stars" is doing great. At the scene, Yue Yunpeng, who has been with Dragon TV for many years, expressed his optimism for the second season of "Open Mic Tonight". He especially expressed his feelings that he has unleashed his comedy energy on the Dragon TV platform along the way, and he is even more excited about the recording that has just started. full of expectation.
"On air!" The third season of "Sitcom" will invite champion mentors such as Xu Zheng, Wang Baoqiang, Yu Qian, and Dapeng to jointly achieve a comprehensive upgrade of the competition system, lineup, and scenes, allowing sitcoms to achieve greater success on both large and small screens. In addition, the weekly all-round comedy variety show "There's a Show Tonight" focusing on young urban culture will invite Li Xueqin, Xu Zhisheng and the cutting-edge comedy team to use speeches, talk shows, and comedy performances in multiple forms to let contemporary young people laugh and laugh. Under the pressure of life.
Integrated screen co-creation, gaming fitness and AIGC lead the trend
Over 78% of users are between the ages of 18 and 39. The mainstream user group is high-net-worth urban young women with medium-to-high spending power. Member preferences cover sports, fashion, and health... At this conference, BesTV revealed a group of eye-catching members. data. Coincidentally, Huan.com’s big data shows that female users account for 53% of Dragon TV, nearly 70% of young people under 34 years old, and nearly 30% of people with a college degree or above.
Under the common labels of "youth", "vitality" and "mid-to-high consumption", Dragon TV and BesTV have also customized a rich and diverse range of innovative categories for audiences to meet their different cultural and spiritual needs. For example, in the game physical fitness track, the third season of "Champions vs. Champions" closely follows the sports craze set off by the Paris Olympics. Sports enthusiasts in the entertainment industry and Olympic champions will form a dream team and a super team respectively to go to Paris to start a combination of... A professional, sporty, competitive and entertaining team competition. The country's first all-female outdoor competitive survival reality show "Fighting Roses" will bring together five teams of women from different industries to launch a 90-day team survival battle, creating a dual-screen interactive audio-visual feast with TV quality.
In terms of more youthful and innovative content, "Please hand it over!" "Iron Arm Youth" will select 12 teenagers nationwide to form the "Iron Arm Youth League", allowing the teenagers to build roads from scratch in Africa and realize their own transformation. "AI's Wish" is the first AIGC experiential reality show. It will be based on the "Wish Agency" and use AI tools to help ordinary people realize their dreams. The youth science dream program "Young Edison - Tomorrow's World" will gather the world's top young scientists, set their sights on Mars, and think about young plans for the future destiny of mankind.
Next year, BesTV will renovate the classic IP "Intelligence Surfing". The "New Intellectual Surfing - The History of Shanghai You Don't Know", which is linked to large and small screens, will inherit the urban context of Shanghai through celebrity interpretation and national question answering. , to create a “Shanghai model” of cultural self-confidence and self-improvement. "Love Script" will invite new-generation amateur actors to live together for 21 days to film sweet pet short dramas. The themes cover youth campuses, modern cities, etc., to meet the audience's "sugar-eating" needs both inside and outside the show. "Perfect Baking" goes deep into the food track, with 12 baking experts accepting challenges with different themes.
Youli, an independent producer of Dragon TV Center, recommends "Dream Comes True in the East·2024 New Year's Eve Ceremony"
Wang Hong, independent producer of Dragon TV Center, recommends "Spring in the East· Dragon TV Year of the Dragon Spring Festival Gala"
In terms of the large-scale event track, the first wave of lineups of "Dream Comes True · 2024 New Year's Eve Ceremony" has been revealed for the first time: Li Jian, Huang Bo, Zhang Xinzhe, Huang Qishan, Zhan Wenting and other powerful artists, Hu Ge, Tang Yan and Teng Ge from the "Flowers" crew The "Our Song" lineup composed of Er, Ren Xianqi, Guangliang, Su Huilun, and Su Xing, the "Extreme Challenge" guest group composed of Jia Nailiang, Huang Jingyu, Gong Jun, and Huang Minghao, Yu Shi, Tian Xiwei, Cheng Lei, Zhang Xincheng, and Mei Yiliya Waiting for the youth representatives, all will appear on the Mercedes stage on the evening of December 31st!
"Spring is Oriental·Oriental TV's Year of the Dragon Spring Festival Gala" will focus on vitality, numbers, New Year's flavor and culture, giving the audience a harmonious and beautiful screen feast in the Year of the Dragon. In addition, nearly ten evening parties, including the TV Drama Quality Ceremony, Mid-Autumn Festival Gala, and TV Festival Ceremony, will also continue to strengthen quality production.
Excellent works reflect warm reality
In the new year, Dragon TV’s premium drama matrix will be updated again. In terms of urban themes, "Flowers", directed and produced by Wong Kar-Wai, starring Hu Ge, Ma Yili, Tang Yan, and Xin Zhilei, was released after a long time, conveying a strong Shanghai style. "Rose Story" starring Liu Yifei, Tong Dawei and others is widely anticipated and writes about the wonderful life of contemporary urban women. "Little Days" starring Chen Xiao and Tong Yao uses marriage life as an interface to show the fireworks life of ordinary young couples struggling in Shanghai. Starring Yang Zi and Xu Kai, "The Story of Success" focuses on intergenerational relationships and tells the story of the reshaping and integration of contemporary new parent-child relationships. "Orange Light" starring Tan Zhuo and Gao Ye focuses on the workplace story of young and middle-aged women, and "Dark Fire" starring Tong Yao and Zhang Xincheng both show thoughts on life, work, family, and emotions from different angles.
"Flowers" poster
"Rose Story" poster
"Above the Clouds" poster
In terms of realistic theme creation, there are a large number of new works on professional themes such as criminal investigation, public security, prosecution, and justice. Sun Li and Luo Jin teamed up again to stage the criminal investigation story "Above the Dark Clouds" after "An Jia"; Guo Jingfei and Chen Shu's "Small Station Police" is full of joy, courage and resourcefulness; "True Heroes" uses the form of a unit drama to write about public security, Eight heroic model figures and collectives from the five political and legal units of Procuratorate, Court, Judiciary, and National Security; "Red Heat" starring Huang Xiaoming and Wang Ou, with the theme of rejuvenating the country through science and technology, pays tribute to the wisdom and dedication of China's communication chip workers.
In addition, Dragon TV has also stocked the war-themed TV series "Shangganling", spy dramas "Harbin 1944", "Lonely Boat", "Lonely War" and the highly anticipated "Qing Yu Nian Season 2" and "Da Feng Da Feng Da Watchman" ” and “Jin Yong’s Martial Arts World” and other ancient costume masterpieces present the audience with an audio-visual feast full of passion and legend.
