On February 9, a seminar on the TV series "The Wind Blows Pinellia" was held in Beijing.

"Wind Blowing Pinellia" is adapted from Anai's novel "I Can't Die". The universe and others started from scratch, showing the process of small and medium-sized enterprises surviving and seeking development in the tide of the times in the 1990s.

It is understood that "The Wind Blows Pinellia" was broadcast on Jiangsu Satellite TV, Zhejiang Satellite TV, and iQiyi in November last year, and became iQiyi's fifth drama series with over 10,000 popularity in 2022. The purpose of this seminar is to review and summarize the process and experience of creating and broadcasting the play.

Stills of "The Wind Blows Pinellia"

A subject that is not favored by the market leads to beautiful surprises

The story time of "The Wind Blows Pinellia" extends from the 1990s to the early 21st century, presenting a panoramic view of the development and changes of Chinese society and economy at that time.

Dai Ying, senior vice president of iQIYI, reviewed the creation process of "The Wind Blows Pinellia": iQIYI visited more than ten screenwriters in seven months in the early stage, and finally confirmed the cooperation with Zhang Ting. It took months to polish the script. In May 2021, director Fu Dongyu joined the project. In October 2021, "The Wind Blows Pinellia" was launched in Ningbo, and the shooting cycle was 144 days.

Gao Jinxi, the chief producer of "The Wind Blows Pinellia", recalled that during the creation process, he inspected nearly ten cities and surveyed more than a thousand locations, mainly shooting in Ningbo and Harbin. "Because of the needs of the plot, there is no main scene in this drama. , in order to restore the clothing, food, housing and transportation in the 1990s to a greater extent, we built more than 300 scenes in the form of real scene transformation. More than 100 sets. In order to present the classics, we bought 21 old songs."

From the perspective of value, what is worth noting in "The Wind Blows Pinellia" is that its discussion of the spirit of the times and the fate of the characters does not stop at the level of simple admiration, nor does it deliberately address the social problems and the shadows of human nature brought about by rapid economic development. Dodge dodge.

Director Fu Dongyu said that in the process of creation, this drama focuses on the mental journey of each character's growth in a chaotic state, which is also their barbaric growth period.

Director Fu Dongyu

Liang Zhenhua, the literary planner of "The Wind Blows Pinellia", shared that this drama is answering a question-what does reform mean to our individual bodies? "I can sum it up in three sentences: in the era of reform, individual desires and worldly desires are declared legal; individual struggles and national reforms form a symphony; the promotion of China's reform era is often weak It begins with individual events and the spontaneous actions of masses."

Liang Zhenhua believes that it is precisely because of such a group of people who grow wildly for simple ideals that there is such an era of great rivers flowing today.

The three keywords found by the play party for "The Wind Blows Pinellia" are business wars, era and women's entrepreneurship. "This drama has broken the user portraits of the audience of some period dramas. As of the end, the core user group of "Wind Blowing Pinellia" is the female youth group, accounting for 32.97%, and female users accounted for 64.8% .” Dai Ying shared.

Liang Zhenhua also said that when he first came into contact with this work, it was the theme of steel and heroine. "This is a subject that is not favored by the market, a story that has almost no sense of the net, but it has contributed to an accident, which is very beautiful. In this story, symbols and metaphors come back, and poetry comes back, such as the last episode The monologue in the heavy snow is not realistic, we can think about whether Xu Banxia is really talking? Are they confessing or watching? What is desolate?"

In the way of mirror image, create a group of fresh and lively shopping mall characters

Regarding the characters in "The Wind Blows Pinellia", Yu Zhiqing, secretary-general of the Shanghai Radio, Film and Television Production Industry Association, noted that there is no real government official in the play, "Ke Lan plays the leader of the industry association." , nor is it a government official in the full sense, this is a real tribute to the decision-makers in the era of reform and opening up, and handed over the stage to the protagonists in this market."

Liu Yina, director of the TV drama department of the Shanghai Municipal Radio and Television Bureau, believes that in the character design of "Wind Blowing Pinellia", Xu Banxia, a female character with a weak appearance and a courageous heart, was chosen as the protagonist. The man's ambition and ability, overcome obstacles, grow wildly, and become a leader in the steel market industry. This design gives the traditional story of entrepreneurial struggle a new taste and level.

Director Fu Dongyu also mentioned, "There are still many young actors in our play, and we have seen Zhao Liying's transformation and progress." Fu Dongyu mentioned that before, everyone always said that in some plays, some actors are responsible for their appearance because they are young. , traffic, market, and old opera bones are responsible for acting skills and other sayings. "I have seen too much, we must break this barrier." In his view, a play needs to be director-centered and script-centered, and each actor must be strictly required to create all performances on one plane superior.

Li Guangjie, actor representative and Zhao Lei's actor, said that details are the two words that he feels the most in the whole creation this time. "Both Director Fu and Director Mao have very high demands on me, whether it is our way of persuasion or performance." Li Guangjie said that during the filming, he was deeply inspired by many communications, and he was very concerned about the details of his performance. The performance is very satisfactory. "A character can be created realistically and enter the hearts of the audience. The details are very important."

Li Guangjie

Wang Yichuan, a professor at the School of Liberal Arts of Beijing Normal University, commented that one of the outstanding innovations of "The Wind Blows Pinellia" is to create a group of fresh and lively shopping mall characters in a mirror image. Xu Banxia always faces all kinds of people around him with a smile. His personality is full of win-win, perseverance, benevolence, tolerance, pragmatism, good thinking, and courage to change his mistakes. He is a typical contemporary Confucian personality. Xiao Chen beside her is like the embodiment of loyalty, steadfastness and tolerance, while Tong Xiaoqi represents simplicity, loyalty and chivalry. His lover, Zhao Lei, has the outstanding characteristics of the contemporary ideal "warm man": integrity, kindness, wisdom, and generosity. Gao Yuejin appears majestic, steady and careful.

Liu Qiong, deputy director of the Literature and Art Department of "People's Daily", said that at the beginning of the reform and opening up, he experienced various explorations. One of the outstanding features of this work is the courage to face this realistic theme, and he is good at using the language of the lens and the language of TV dramas to describe reality. Let people's imagination about the times land in the works.

Liu Shuxin, a professor at the School of Literature and Journalism, Minzu University of China, shared that the stories of Xu Banxia’s pursuit of happiness contain personal choices and responsibilities, presenting the true course of modern business at a specific stage, and also containing the gradual construction of modern commercial civilization. Sing and call. Lu Fan, Director of the Audio and Video Office of the Media Center of Peking University, said that the narrative of "Wind Blowing Pinellia" broke the audience's stereotypes of grassroots characters. era.